Wordsworth Hotel, Grasmere, Ambleside, LA22 9SW Data via plota.co.uk

7/2026/5200 - Advertisement Consent Application Approved

Proposal

Display of 5 signs: 1 externally illuminated-mounted fascia sign (Sign 1), 2 x single-sided externally illuminated low post-mounted signs (Signs 2 and 6), 1 x double-sided externally illuminated post-mounted sign (Sign 4) and 1 x double-sided Metal Arch sign (Sign 7). Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
9 Apr 2026
✓
Validated
15 Apr 2026
✓
Consultation
27 May 2026
✓
Approved
6 Aug 2026
✓
Committee
2 Sept 2026

Approved on 6 Aug 2026 · Committee · Last checked 6 Aug 2026

Planning committee

Decided by Lake District Development Control Committee on 2 Sept 2026.

Approved unanimously

As officers recommended.

  • Officers advised approval because the amended signs would reduce visual clutter and lighting would be unlikely to harm amenity.
  • The parish council maintained its refusal recommendation, while other objections concerned visual clutter, conservation character, dark skies, illumination and design.
  • Members unanimously approved the application with conditions, adding a requirement to remove the specified existing signs.
Read how the committee decided The proposal, site history, objections, officers’ assessment, committee debate, vote and final decision.

Source: Plota analysis of Lake District's committee minutes of 2 Sept 2026.

Site constraints 28

Water Supply and WasteSFRA Flood Zone2SFRA Flood Zone 3aArea of special control for advertsRisk of Flooding from Surface WaterPrevious planning applicationsMain RiversTree preservation orderRisk of Flooding from Rivers and SeaEnforcement noticesPlanning enquiryMineral Safeguarding AreaSFRA Flood Zone 3bLocal Plan - Local Green SpaceGrasmere - Village63Policy 01 Support - National and international significance of the Lake DistrictPolicy 02 Support - Spatial strategeyPolicy 06 Support - Design and developmentPolicy 07 Support - Historic environment
Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Lake District National Park
The park authority decides applications here. Great weight to conserving the landscape; major development restricted.
Landscape, scenic beauty and wildlife carry great weight, and major development is only allowed in exceptional circumstances.
World heritage site: The English Lake District
Nationally designated heritage. Its significance and setting carry great weight.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Grasmere Village conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Habitat network: Network Enhancement Zone 1
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Water Supply and WasteCouncil record
Recorded by the council for this site.
Council site ↗
SFRA Flood Zone2Council record
Recorded by the council for this site.
Council site ↗
SFRA Flood Zone 3aCouncil record
Recorded by the council for this site.
Council site ↗
Area of special control for advertsCouncil record
Recorded by the council for this site.
Council site ↗
Risk of Flooding from Surface WaterCouncil record
Recorded by the council for this site.
Council site ↗
Previous planning applicationsCouncil record
Recorded by the council for this site.
Council site ↗
Main RiversCouncil record
Recorded by the council for this site.
Council site ↗
Tree preservation orderCouncil record
Recorded by the council for this site.
Council site ↗
Risk of Flooding from Rivers and SeaCouncil record
Recorded by the council for this site.
Council site ↗
Enforcement noticesCouncil record
Recorded by the council for this site.
Council site ↗
Planning enquiryCouncil record
Recorded by the council for this site.
Council site ↗
Mineral Safeguarding AreaCouncil record
Recorded by the council for this site.
Council site ↗
SFRA Flood Zone 3bCouncil record
Recorded by the council for this site.
Council site ↗
Local Plan - Local Green SpaceCouncil record
Recorded by the council for this site.
Council site ↗
Grasmere - VillageCouncil record
Recorded by the council for this site.
Council site ↗
63Council record
Recorded by the council for this site.
Council site ↗
Policy 01 Support - National and international significance of the Lake DistrictCouncil record
Recorded by the council for this site.
Council site ↗
Policy 02 Support - Spatial strategeyCouncil record
Recorded by the council for this site.
Council site ↗
Policy 06 Support - Design and developmentCouncil record
Recorded by the council for this site.
Council site ↗
Policy 07 Support - Historic environmentCouncil record
Recorded by the council for this site.
Council site ↗
Also on the record
7 listed buildings within 150 m; Tree preservation order 30 m away: The Lake District National Park Authority (Rothay Hotel, Grasmere) Tree Preservation (No. 63) Order 1973; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 4, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 3

Last sold for £7,100,000 in August 2025. Other property, leasehold.

8 August 2025£7,100,000Recorded as a transfer outside a standard sale
21 November 2022£5,559,993Recorded as a transfer outside a standard sale
28 June 2019£5,000,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Application type
Advertisement Consent Application
Postcode
LA22 9SW
Received
9 Apr 2026
Validated
15 Apr 2026
Ward
Windermere and Ambleside Ward
Parish
Lakes
Case officer
Show
Target decision
3 Jun 2026
Decision
Advertisement Consent Approved
Decision date
6 Aug 2026
Decision level
Committee
Applicant
Show
Agent
klr Planning Ltd
Leaseholder
Show

How this decision compares

Decided in 113 days from validation, 63 days slower than Lake District's median of 50 for advertisement consent. Approved, as 82% of advertisement consent here are.

64%decided within 8 weeks
82%approved
17%go to committee

Plota live figures for advertisement consent decided by Lake District in the last twelve months, from validation. Lake District decision record →

Consultation & key dates

Alt. reference
PP-14828510
Site or press notice
27 May 2026
Committee
5 Aug 2026
Statutory expiry
3 Sept 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.