350-352A King's Road, London, SW3 5UU Data via plota.co.uk

CA/26/01391 - Advertisement consent Approved
Signs & adverts

Proposal

Temporary display of an externally illuminated static advertisement measuring 15.2 metres by 6.0 metres, to be displayed for a maximum period of 8 months; advertisement integrated within scaffold shroud Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
29 Jan 2026
✓
Approved
28 May 2026

Approved on 28 May 2026 · Last checked 22 Oct 2026

Planning committee

Decided by Kensington and Chelsea Planning Applications Committee on 26 May 2026.

Approved unanimously

As officers recommended.

  • Officers advised approval because the temporary shroud would protect the building’s appearance and would not harm visual amenity or highway safety.
  • The highways consultee raised no objection, and no speakers addressed the committee.
  • Members unanimously granted advertising consent with the report’s conditions.
Read how the committee decided The proposal, site history, officers’ assessment, consultation, committee discussion, vote and decision.

Source: Plota analysis of Kensington and Chelsea's committee minutes of 26 May 2026.

Documents

View the documents on the council's website ↗

Licence at this address

  • Licence Bluebird Chelsea Premises licence · in force since 12 Jun 2025 · elsewhere in the building Licensed hours: alcohol Tue-Thu until midnight, Fri-Sat until 01:00, Sun until 23:30
    Food hygiene rating: 5 (Very good)Inspected 15 Apr 2026

Licensed hours are what the licence permits, not opening times.

Site constraints 9

12 listed buildings within 150 m of the postcode pin
Nearest: Mulberry Court, Grade II, the postcode pin is inside its outline · 11 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 12 with distances
Historic England ↗
Chelsea Park/Carlyle conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 - No 100. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project about 59 m away: Thames Tideway Tunnel
The site is about 59 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 1135 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Town centre: King's Road (west)
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Also on the record
Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 5 (very good), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW3 5UU
Received
29 Jan 2026
Validated
29 Jan 2026
Ward
Stanley
Case officer
Show
Target decision
26 Mar 2026
Decision
Granted
Decision date
28 May 2026

How this decision compares

Decided in 119 days from validation, 52 days slower than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 91% of signs and adverts here are.

42%decided within 8 weeks
91%approved
272decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
24 Apr 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
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Alterations to the plan arrangement to rear of lower ground floor, including removal of n…
LB/25/04708
2025 Approved
Mulberry Court, 350 King's Road, London, SW3 5UU
Replacement of existing external single glazed windows on a like for like basis to double…
LB/25/02566
2025
2 Paultons Square, London, SW3 5AP
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LB/25/05250
2025 Approved
356-360 King's Road, London, SW3 5UZ
Installation of 1 x internally illuminated projecting sign, 4 x awnings, and menu board.
CA/25/04107
2025 Approved
356-360 King's Road, London, SW3 5UZ
Alterations to shopfront to replace glazing; introduction of menu board and unit numbers…
PP/25/04106
2025 Approved
8 Paultons Square, London, SW3 5AP
External alterations including construction of a rear infill extension at lower ground an…
LB/25/01055
2025 Approved
8 Paultons Square, London, SW3 5AP
External alterations including construction of a rear infill extension at lower ground an…
PP/25/01054
2025 Approved
23 The Vale, London, SW3 6AG
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ARB/25/02073
2024 Approved
Beldon House, 96 Chelsea Park Gardens, London, SW3 6AE
Demolition and reconstruction of rear garden masonry wall, rebuilt to match existing, wit…
PP/24/08054
2025 Withdrawn
14 The Vale, LONDON, SW3 6AH
Construction of rear dormer loft extension***WITHDRAWN***
PP/25/00254
2024 Approved
7 Paultons Square, London, SW3 5AP
Internal works and thermal upgrade of non-historic windows. An extra floor is proposed on…
LB/24/04778
2024 Approved
7 Paultons Square, London, SW3 5AP
Internal works and thermal upgrade of non-historic windows. An extra floor is proposed on…
PP/24/04777
2024 Approved
323 King's Road, LONDON, SW3 5EP
Shopfront to be painted black and brand name written on existing boards with gold leaf le…
CA/24/04508
2024 Approved
323 King's Road, LONDON, SW3 5EP
Shop fit out with conversion into barber shop with 5 chairs, with ground floor to be used…
PP/24/04507
2024 Approved
11 The Vale, LONDON, SW3 6AG
Prune 1 x Magnolia (rear)
ARB/24/00173
2023 Approved
First and Second Floors, 344 King's Road, London, SW3 5UR
Change of use of first and second floor levels from a live/work unit (Sui Generis) to res…
PP/23/05054
2023 Approved
309 King's Road, LONDON, SW3 5EP
Instalation of 1No externally illuminated fascia sign and 1No projecting sign, and wIndow…
CA/23/04486
2023 Approved
29 The Vale, London, SW3 6AG
FELL 1 x Fig, 1 x Laburnum and Prune 1 x Bay in rear garden
ARB/23/03514
2023 Approved
29A The Vale, LONDON, SW3 6AG
Internal alterations including removal of stud partition wall, medium density fibreboard…
LB/23/02099
2019 Approved
297 King's Road, London
Replacement modern doors with traditional timber panelled doors
LB/19/00405
2019 Approved
Beldon House, 96 Chelsea Park Gardens, London, SW3 6AE
Prune 1 x London Plane (rear)
ARB/19/00590
2018 Approved
352 King's Road, LONDON, SW3 5UU
Change of use to dual use as Class A1 (shops) or Mixed Class A1/D1 (Sui Generis).
PP/18/07394
2018 Approved
342 King's Road, LONDON, SW3 5UR
Provision/ display of externally illuminated shop fascia sign, non-illuminated projecting…
CA/18/07298
2018 Approved
5 The Vale, LONDON, SW3 6AG
Prune 1 x Lime in rear garden.
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Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings