1 Bear Street London WC2H 7DZ Data via plota.co.uk

26/02101/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of interchangeable externally illuminated advertisement panels on hoarding, six measuring 2.35m x 3.00m and three measuring 2.35m x 1.08m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
30 Mar 2026
✓
Approved
13 Jul 2026

Approved on 13 Jul 2026 · Delegated Decision · Last checked 13 Jul 2026

Documents 15

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 13 Jul 2026 View ↗ PDF DELEGATED REPORT Report · 13 Jul 2026 View ↗

Statements & assessments 1

PDF PLANNING & HERITAGE STATEMENT AND COVER LETTER Background Papers · 30 Mar 2026 View ↗

Plans & drawings 7

PDF LOCATION PLAN Location Plan · 30 Mar 2026 View ↗ PDF EXISTING AND PROPOSED HOARDING ELEVATIONS Drawing · 30 Mar 2026 View ↗ PDF EXISTING AND PROPOSED HOARDING CRANBOURN STREET ELEVATION Drawing · 30 Mar 2026 View ↗ PDF EXISTING AND PROPOSED HOARDING BEAR STREET ELEVATION Drawing · 30 Mar 2026 View ↗ PDF EXISTING AND PROPOSED SITE PLAN Drawing · 30 Mar 2026 View ↗ PDF EXISTING AND PROPOSED HOARDING DETAILED ELEVATION AND SECTION Drawing · 30 Mar 2026 View ↗ PDF EXISTING AND PROPOSED HOARDING CORNER ELEVATION Drawing · 30 Mar 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 30 Mar 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 18 May 2026 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 18 May 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 9 Apr 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 30 Mar 2026 View ↗

All documents on the council site ↗

Site constraints 8

Leicester Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
29 listed buildings within 150 m
Nearest: The London Hippodrome, Crown Public House, and 7-10 Cranbourn Street, Grade II, 55 m away · 3 Grade II*, 26 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 29 with distances
Historic England ↗
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2H 7DZ
Received
30 Mar 2026
Validated
30 Mar 2026
Ward
St James's
Case officer
Show
Target decision
25 May 2026
Decision
Application Permitted
Decision date
13 Jul 2026
Decision level
Delegated Decision
Agent
SM Planning

How this decision compares

Decided in 105 days from validation, 69 days slower than Westminster's median of 36 for signs and adverts. Approved, as 84% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-14803399
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Victory House 14 Leicester Square London WC2H 7NG
Display of three internally illuminated fascia signs measuring 0.7m x 5.8m, 0.7m x 2.34m…
25/08195/ADV
2025 Approved
1 Leicester Place London WC2H 7BP
Removal and replacement of 3 existing antennas with 3 new antennas; 15 RRUs, 1 GPS nodule…
25/05093/FULL
2025
3 Cranbourn Street London WC2H 7AL
Display of internally illuminated fascia sign measuring 0.275m x 1.22m.
25/07633/ADV
2025
29 - 30 Leicester Square London WC2H 7LA
Alterations to ground floor frontage on Charing Cross Road elevation.
25/07464/FULL
2025
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated fascia signs measuring 1m x 3m, 0.345m x 0.775m. [S…
25/07440/ADV
2025 Approved
Unit 1 Ground Floor 1 - 4 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 2.5m x 1m and extension of existi…
25/06614/ADV
2025 Withdrawn
Unit 1 Ground Floor 1 - 4 Leicester Square London WC2H 7NA
Installation of vinyl graphics, metal works, and alterations to signage in relation to th…
25/06613/FULL
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Display of digital sign, set within recess on wall under the theatre entrance canopy meas…
25/07418/ADV
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Digital display sign, set within recess on wall under the theatre entrance canopy. (Linke…
25/07417/LBC
2025
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated fascia signs measuring 1m x 3m, 0.345m x 0.775m and…
25/06930/ADV
2025
20 - 21 Leicester Square London WC2H 7JX
Alterations to shopfront including replacement of existing louvres and the extension of t…
25/06929/FULL
2025 Approved
The Hippodrome 10 - 14 Cranbourn Street London WC2H 7JH
Display of an externally illuminated hanging sign measuring 1.64m X 1.56m. Linked with 25…
25/04403/ADV
2025 Approved
Basement And Ground Floor Unit 2B 10 - 14 Cranbourn Street London WC2H 7AG
Installation of a signage to the external elevation of the building fronting on to Cranbo…
25/03911/LBC
2025
1 Leicester Place London WC2H 7BP
Variation of condition 1 of planning permission dated 12 February 2015 (RN24/05639/FULL)…
25/06576/FULL
2025
30 Charing Cross Road London WC2H 0DE
Increase in size of restaurant (Class E) including extract ducting.
25/06449/FULL
2025 Approved
Cranbourn Street London
Display of two internally illuminated star nets each measuring 10.3m x 9.7m x 0.75m hung…
25/04555/ADV
2025
3 Cranbourn Street London WC2H 7AL
Display of externally illuminated A2 off sets VUE letters halo illuminated and B2 off set…
25/06306/ADV
2025 Withdrawn
30 Charing Cross Road London WC2H 0DE
Use of basement, ground and first floors as restaurant/hot food take away (sui generis) a…
25/03763/FULL
2025 Approved
29 - 30 Leicester Square London WC2H 7LA
Removal of existing kitchen extract duct and installation of emergency mechanical smoke e…
25/04558/FULL
2025 Withdrawn
30 Charing Cross Road London WC2H 0DE
Extension of extract duct between ground and first floor level within the rear lightwell.
25/04670/FULL
2022 Approved
10 - 12 Bear Street London WC2H 7AX
Variation of condition 4 of planning permission dated 23rd April 2021 (RN 21/01075/FULL)…
22/01371/FULL
2022 Approved
Basement And Ground Floor Unit 2B 10-14 Cranbourn Street London WC2H 7AG
Removal of the bar at ground floor level and the installation of LED signage.
22/01724/LBC
2022 Refused
7 - 9 Cranbourn Street London WC2H 7AG
Installation of four removable stainless steel brackets for the hanging of cross street f…
22/01152/LBC
2021 Approved
10 - 12 Bear Street London WC2H 7AX
Use of an area of the public highway measuring 11m x 4.25m for placement of 11 tables and…
22/08698/TCH
2021 Approved
3 Cranbourn Street London WC2H 7AL
Variation of Condition 5 of planning permission dated 2nd December 2020 (RN:20/06567/FULL…
21/08342/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings