Outside Swiss Cottage Station Entrance & No. 100 Avenue Road London NW3 6HY Data via plota.co.uk

2026/0074/A - Advertisement Consent Decided

Proposal

Display of advertisement panels on either side of a Street Hub unit. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
9 Jan 2026
✓
Refused
13 Feb 2026
✗
Appeal dismissed
22 Sept 2026

Refused on 13 Feb 2026 · Delegated · Last checked 24 Sept 2026

Site constraints 6

2 Article 4 directions
Commercial, Business, and Service (Use Class E) to residential (Use Class C3) (outside CAZ) · Basements. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Camden AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Finchley Road Town Centre
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Also on the record
3 listed buildings within 150 m of the postcode pin; Inside the Camden built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Camden
Application type
Advertisement Consent
Postcode
NW3 6HY
Validated
9 Jan 2026
Ward
Primrose Hill
Case officer
Show
Decision
Refused
Decision date
13 Feb 2026
Decision level
Delegated
Appeal
Dismissed · 22 Sept 2026 · Written Representations · Inspectorate case 6007199 ↗
Applicant
Show
Agent
Dalcour Maclaren

Consultation & key dates

Comments by
30 Jan 2026
Camden
Planning Authority Score
3.1/10
Poor
#231 of 296 councils
Relevant to this application:
Other decisions

Camden is slower than most councils at deciding householder applications, ranking #242 out of 296. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Camden decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #149 of 296
88%
Householder approved
Below avg (90%) #215 of 296
49%
Decided in 8 weeks
Below avg (63%) #242 of 296
41%
Extended time limit
Below avg (41%) #158 of 296
90%
Minor dwellings approved
467 decided (1-9 homes)
80%
Major dwellings approved
10 decided (10+ homes)
93%
Change of use approved
46 decided
1,973
Total decisions
234 refused in the year to March 2026