71 Gloucester Road and 85 Cromwell Road, London, SW7 4SS Data via plota.co.uk

CA/26/00496 - Advertisement consent Approved
Signs & adverts

Proposal

Installation of temporary decorative scaffold shroud wrap advertisement comprising a printed 1:1 image of the building fa?ade with two inset areas for advertising each measuring 6.3 metres high x 6 metres wide (external illumination by downlights) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
9 Jan 2026
✓
Approved
28 May 2026

Approved on 28 May 2026 · Last checked 22 Oct 2026

Planning committee

Decided by Kensington and Chelsea Planning Applications Committee on 26 May 2026.

Approved unanimously

As officers recommended.

  • Officers advised approval because the temporary shroud would fit the streetscape without harming visual amenity or highway safety.
  • Members voted unanimously to grant advertising consent subject to the recommended conditions.
Read how the committee decided The proposal, site history, officers’ assessment, representations, committee decision and conditions.

Source: Plota analysis of Kensington and Chelsea's committee minutes of 26 May 2026.

Documents

View the documents on the council's website ↗

Site constraints 8

Queen’s Gate conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
14 listed buildings within 150 m of the postcode pin
Nearest: Entrance Arch From Cromwell Road, Grade II, about 16 m from the postcode pin · 1 Grade II*, 11 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 14 with distances
Historic England ↗
Also on the record
National infrastructure project about 1240 m away: Thames Tideway Tunnel; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
SW7 4SS
Received
9 Jan 2026
Validated
9 Jan 2026
Ward
Courtfield
Case officer
Show
Target decision
6 Mar 2026
Decision
Granted
Decision date
28 May 2026
Applicant
Show

How this decision compares

Decided in 139 days from validation, 72 days slower than Kensington and Chelsea's median of 67 for signs and adverts. Approved, as 91% of signs and adverts here are.

42%decided within 8 weeks
91%approved
272decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
10 Apr 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Withdrawn
Basement Flat, 60 Stanhope Gardens, London, SW7 5RF
Internal alterations with new underfloor heating and rewiring. New timber framed double g…
LB/25/06692
2025 Withdrawn
Basement Flat, 60 Stanhope Gardens, London, SW7 5RF
Internal alterations with new underfloor heating and rewiring. New timber framed double g…
PP/25/06691
2025 Approved
Gloucester Road Underground Station, Gloucester Road, London, SW7 4SF
Erection of 1No. illuminated fascia sign, 1No. illuminated projecting sign, and 1No. illu…
CA/25/05746
2025
Gloucester Road Underground Station, Gloucester Road, London
Installation of new signage to existing shopfront: 1x non-illuminated parallel sign appli…
LB/25/06615
2025 Refused
61 Gloucester Road, London, SW7 4PE
Replace six windows to first floor with doors, and install glass balustrade inside line o…
PP/25/03375
2025 Approved
Pavement o/s 95 Cromwell Road, London, SW7 4DL
Installation of open access Communication Hub, following removal of existing communicatio…
PP/25/04011
2025 Approved
Pavement o/s 95 Cromwell Road, London, SW7 4DL
Installation of open access Communication Hub, following removal of existing communicatio…
CA/25/04012
2025 Approved
85 Gloucester Road, London, SW7 4SS
Construction of two storey extension at second and third floor, fourth floor mansard roof…
PP/25/03270
2025 Withdrawn
Flat G1, 118 Gloucester Road, London, SW7 4SP
Installation of two timber fences (solid structure), each measuring 1.8 metres in height…
PP/25/01994
2025 Approved
68-86 Cromwell Road, London, SW7 5BT
Internal alterations, including the adaptation of basement conference space and gym, to c…
LB/25/03401
2025 Approved
Hilton Hotel, 100 Cromwell Road, London, SW7 4ER
FELL 1 x Japanese flowering cherry (T001) in rear garden.
ARB/25/03828
2025 Approved
Flat A, 53 Stanhope Gardens, London, SW7 5RF
Installation of new partition to form a wardrobe, reducing size of bathroom, and reopenin…
LB/25/00256
2025 Approved
Flat A, 53 Stanhope Gardens, London, SW7 5RF
Installation of new partition to form a wardrobe, reducing size of bathroom, and reopenin…
PP/25/00255
2024 Approved
Units 28 and 29, Gloucester Road Arcade, 128 Gloucester Road, LONDON, SW7 4SF
Extension of operating hours of previously approved LED screens on a 24 hours a day, 7 da…
CA/25/00012
2024 Withdrawn
Flat A, 53 Stanhope Gardens, LONDON, SW7 5RF
Widening of entrance wall by 700mm; removal of internal stud walls for en suite in master…
LB/24/05588
2024 Approved
95 Gloucester Road, LONDON, SW7 4SS
Replacement of vinyl logo 'roundel' on window nearest entrance door with internally illum…
CA/24/04564
2024 Approved
Flat 2B, 118 Gloucester Road, LONDON, SW7 4SP
Replacement of window at rear with white uPVC double glazed unit. (Retrospective applicat…
PP/24/03578
2024 Approved
95 Gloucester Road, LONDON, SW7 4SS
Installation of non illuminated high level lettering, 5 external barriers, 1 internally i…
CA/24/02411
2023 Approved
116-118 Gloucester Road, London
Construction of side extension with three self contained studio apartments. Replacement o…
PP/23/08248
2023 Approved
90-92 Cromwell Road, LONDON, SW7 4EN
Construction of mansard extension to provide self-contained fifth floor apartment with te…
PP/23/03620
2016 Approved
Flat 3, 50-51 Queen's Gate Gardens, LONDON, SW7 5NF
Replacement timber sash windows at front and rear, replacement of fence on rear terrace w…
LB/16/03579
2016 Approved
95 Gloucester Road, LONDON, SW7 4SS
Installation of one non-illuminated projecting sign and non- illuminated Individual lette…
CA/16/02335
2016 Approved
103 Gloucester Road, LONDON, SW7 4SS
Placement of 2 x tables and 8 x chairs on pavement outside restaurant between the hours o…
PP/16/01849
2016 Approved
Flat A/b, 53 Queen's Gate Gardens, LONDON, SW7 5NF
Removal of casement window at fourth floor and replacement with double glazed sash window
PP/16/01517
2016 Refused
95 Gloucester Road, LONDON, SW7 4SS
1 no. illuminated conservation projecting roundel sign & 1 no. set of individual letters…
CA/16/00867
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings