Basement And Ground Floor Savile House 18 Berkeley Street London W1J 8NF Data via plota.co.uk

26/01447/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of internally illuminated fascia sign measuring 4.63m x 0.7m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
6 Mar 2026
✗
Refused
31 Mar 2026
Appeal
Not lodged

Refused on 31 Mar 2026 · Delegated Decision · Last checked 24 Sept 2026

Documents 7

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 31 Mar 2026 View ↗ PDF DELEGATED REPORT Report · 31 Mar 2026 View ↗

Plans & drawings 3

PDF 001 LOCATION PLAN Background Papers · 6 Mar 2026 View ↗ PDF 020 EXISTING FACADE ELEVATION AND SECTION Drawing · 6 Mar 2026 View ↗ PDF 120 PROPOSED GROUND FLOOR ELEVATION AND SECTION Drawing · 6 Mar 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 6 Mar 2026 View ↗

Other documents 1

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 20 Mar 2026 View ↗

All documents on the council site ↗

Site constraints 12

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
40 listed buildings within 150 m
Nearest: 1, Berkeley Square W1, Grade II, 51 m away · 4 Grade I, 2 Grade II*, 34 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 40 with distances
Historic England ↗
National infrastructure project 933 m away: Thames Tideway Tunnel
The site is 933 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 721 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Registered park or garden 110 m away: Berkeley Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

3 Sept 2026Pending

Basement And Ground Floor 16 Berkeley Street London W1J 8DZ

Alterations to the existing shopfront, together with the installation of kitchen...

26/06022/FULL
19 Aug 2026Approved

15 Berkeley Street London

Display of internally illuminated projecting sign measuring 0.43m x 0.58m.

26/05694/ADV
8 Jul 2026Approved

50 Berkeley Street London W1J 8HA

Amendments to planning permission dated 01 December 2021 (RN: 20/06093/FULL) for...

26/04542/NMA
5 May 2026Approved

12 Berkeley Street London W1J 8DT

Variation of condition 1 of planning permission dated 30 March 2026 (RN: 25/0819...

26/02941/FULL

Nearby new applications

15 Oct 2026Pending

129 New Bond Street London W1S 1EA

Samples of the facing materials you will use, including glazing, louvres, brickw...

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14 Oct 2026Pending

The Ritz Hotel 150 - 156 Piccadilly London W1J 9BR

Details of light boxes for Palm Court and Music Room of WKH and particularly the...

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9 Oct 2026Pending

43 Berkeley Square London W1J 5AP

Replacement glazing to the roof lantern.

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14 Oct 2026Pending

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Display of internally illuminated hanging sign measuring 569mm x 490mm (linked t...

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14 Oct 2026Pending

Basement And Ground Floor 116 Mount Street London W1K 3NH

Internal fitout of existing retail unit.

26/07008/LBC
14 Oct 2026Pending

Basement And Ground Floor 116 Mount Street London W1K 3NH

Shopfront alterations. (Linked with 26/07013/LBC)

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1J 8NF
Received
6 Mar 2026
Validated
6 Mar 2026
Ward
West End
Case officer
Show
Target decision
1 May 2026
Decision
Application Refused
Decision date
31 Mar 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Materia Architects Limited

How this decision compares

Decided in 25 days from validation, 16 days faster than Westminster's median of 41 for signs and adverts. Refused, as 17% of signs and adverts here are.

68%decided within 8 weeks
83%approved
1,081decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 24 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14758326
Planning Portal ref
PP-14758326
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
38 Dover Street London W1S 4NL
Display for a temporary period of six months of a non-illuminated estate agent board loca…
25/07668/AD7
2025
11 Berkeley Street London W1J 8DS
Display of non illuminated fascia sign measuring 2m X 0.6m
25/07116/ADV
2025
11 Berkeley Street London W1J 8DS
Installation of a new shopfront.
25/07115/FULL
2025
Hereditable House 28 - 29 Dover Street London W1S 4NA
Installation of replacement windows and doors to the front and rear elevations.
25/06845/FULL
2025
31 Dover Street London W1S 4ND
Display of one non illuminated flag sign measuring 1.86m x 0.98m and one non illuminated…
25/06629/ADV
2025 Approved
38 Stratton Street London W1J 8LT
Display of internally illuminated (letters only) signage to the 3 canopies at the entranc…
25/04788/ADV
2025
13 Berkeley Street London W1J 8DU
Fit out of internal office areas to existing 4th, 5th and 6th floors including Strip out…
25/06530/LBC
2025
15 Berkeley Street London
Display of an halo illuminated fascia sign measuring 2.94m x 0.92m and 1 x internally ill…
25/02972/ADV
2025
15 Berkeley Street London
Shopfront alterations. (Linked with 25/02972/ADV)
25/02971/FULL
2025
Berkeley Square House Berkeley Square London W1J 6BR
Replacement of a First Floor Balustrade and Plant Screen to Berkeley Square House facing…
25/02800/FULL
2025
23 Grafton Street London W1S 4EY
Phased development including replacement of rear basement roof slab and creation of a rea…
25/01605/LBC
2025
23 Grafton Street London W1S 4EY
Phased development including replacement of rear basement roof slab and creation of a rea…
25/01604/FULL
2025 Approved
25 Dover Street London W1S 4LX
Display for a temporary period of six months of a non-illuminated estate agent board atta…
25/01122/AD7
2025
3 Grafton Street London W1S 4EE
Display of a non-illuminated company flag measuring 2410mm x 1840mm on an existing flagpo…
25/00329/ADV
2025
3 Grafton Street London W1S 4EE
Display of a non-illuminated company flag measuring 2410mm x 1840mm on an existing flagpo…
25/00230/LBC
2024
32 Dover Street London W1S 4NE
Dual/alternative use for the sixth floor as two residential units (Use Class C3) or as of…
24/08164/FULL
2024
Lansdowne House 57 Berkeley Square London W1J 6ER
Variation of conditions 1 and 5 of Planning Permission dated 15 October 2021 (RN: 20/0442…
24/06335/FULL
2024
Mayfair Inter-Continental Hotel 28 - 39 Berkeley Street London W1J 8LT
Display of six internally illuminated fascia; one measuring 9.2m x 0.7m, 0.3m x 3.148m, t…
24/06074/ADV
2024 Refused
3 Berkeley Square London W1J 6ED
Installation of fence along the Bruton Lane frontage (Linked with 24/01700/LBC)
24/02526/FULL
2024
Berkeley Square House Berkeley Square London W1J 6BR
Replacement of a first floor window facing Bruton Lane with a louvre.
24/04119/FULL
2019 Approved
20 Berkeley Street London W1J 8EE
Variation of Condition 1 of planning permission dated 18 September 2017 (RN 17/06242/FULL…
19/08031/FULL
2019 Approved
18 Lansdowne Row London W1J 8QF
Use of the public highway for the placing of four tables, eight chairs and two barriers…
19/07986/TCH
2019 Approved
4 Berkeley Square London W1J 6EB
Display of two externally illuminated fascia signs on Berkeley Square and Bruton Lane ele…
19/09708/ADV
2019 Approved
16 Lansdowne Row London W1J 8QD
Use of the public highway for the placing of 4 tables and 16 chairs in an area measuring…
19/08245/TCH
2019 Approved
20 Berkeley Street London W1J 8EE
Installation of a new shopfront on the Hay Hill elevation of the property and a new extra…
19/08439/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings