Basement And Ground Floor 68 Berwick Street London W1F 8SY Data via plota.co.uk

26/04048/ADV - Advert Application (ADV) Approved
Signs & advertsCommercial premises

Proposal

Display of one non-illuminated fascia (lettering) sign and one projecting sign measuring 0.65m x 0.2m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
18 Jun 2026
✓
Validated
24 Jun 2026
✓
Approved
18 Sept 2026

Approved on 18 Sept 2026 · Delegated Decision · Last checked 24 Sept 2026

Documents 14

Decision & officer reports 2

PDF NOT REQ'D-ADVERT CONSENT [PE] Decision Notice · 21 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 21 Sept 2026 View ↗

Plans & drawings 7

PDF PROPOSED ELEVATIONS 1/2 Drawing · 24 Jun 2026 View ↗ PDF PROPOSED ELEVATIONS 2/2 Drawing · 24 Jun 2026 View ↗ PDF EXISTING EXTERNAL ELEVATION Drawing · 24 Jun 2026 View ↗ PDF LOCATIONPLAN Drawing · 18 Jun 2026 View ↗ PDF SIGNAGE DETAILS Drawing · 18 Jun 2026 View ↗ PDF EXTERNAL ELEVATION AND SECTION Superseded document · 18 Jun 2026 View ↗ PDF EXISTING ELEVATIONS Superseded document · 18 Jun 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 18 Jun 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 17 Jul 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 22 Jun 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 22 Jun 2026 View ↗ PDF SITELOCATION Background Papers · 18 Jun 2026 View ↗

All documents on the council site ↗

Site constraints 8

Grade II listed: 21A, NOEL STREET W1 (See details for further address information)
List entry 1291972 · 6 m away · 38 more listed buildings within 150 m (37 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 38 with distances
Historic England ↗
Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 25 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1F 8SY
Received
18 Jun 2026
Validated
24 Jun 2026
Ward
West End
Case officer
Show
Target decision
19 Aug 2026
Decision
Not required
Decision date
18 Sept 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 86 days from validation, 50 days slower than Westminster's median of 36 for signs and adverts. Approved, as 84% of signs and adverts here are.

74%decided within 8 weeks
84%approved
856decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 24 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15022975
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Refused
Basement And Ground Floor 26 Noel Street London W1F 8GY
Display of an internally illuminated projecting sign measuring 0.62m x 0.5m (Split decisi…
25/04258/ADV
2025
147 Oxford Street London W1D 2JE
Installation of non illuminated fascia sign measuring 2.8m x 1.28m and internally illumin…
25/07863/LBC
2025 Approved
44 Poland Street London W1F 7LZ
Alterations to shopfront.
25/05988/FULL
2025
Basement To Ground Floor 5 Noel Street London W1F 8GD
Display of internally illuminated fascia sign measuring 1.5m X 0.4m and non illuminated p…
25/07483/ADV
2025
Basement To Ground Floor 5 Noel Street London W1F 8GD
Replacement shopfront including new signage. (Linked to 25/07481/FULL)
25/07482/LBC
2025
Basement To Ground Floor 5 Noel Street London W1F 8GD
Replacement shopfront including new signage. (Linked to 25/07482/LBC)
25/07481/FULL
2025 Approved
Basement And Ground Floor 26 Noel Street London W1F 8GY
Display of internally illuminated fascia sign measuring 4110mm X 544mm (Split decision)
25/07312/ADV
2025 Approved
37 Berwick Street London W1F 8RS
Installation of a new openable shopfront including new doors and a retractable awning on…
25/04220/FULL
2025 Approved
44 Poland Street London W1F 7LZ
Display of externally illuminated fascia sign measuring 4.50m x 0.91m
25/05989/ADV
2025 Approved
47 Berwick Street London W1F 8SJ
Reinstatement and replacement of part of the internal staircase and associated internal w…
25/05503/LBC
2025
147 Oxford Street London W1D 2JE
Display of non illuminated fascia sign measuring 2.8m X 1.28m and internally illuminated…
25/06938/ADV
2025
Flat 3 69 Berwick Street London W1F 8SY
Replacement of existing orangery at fifth floor level (like-for-like) with timber and dou…
25/05246/FULL
2025 Approved
73 - 74 Berwick Street London W1F 8TQ
Renewal of display for a temporary period of six months of a non-illuminated estate agent…
25/04423/AD7
2025
147 Oxford Street London W1D 2JE
Internal alterations including sub-division of existing retail unit; removal of ATM; alte…
25/02867/FULL
2025
147 Oxford Street London W1D 2JE
Internal alterations including sub-division of existing retail unit; removal of ATM; alte…
25/02868/LBC
2025 Approved
47 Berwick Street London W1F 8SJ
Refurbishment and replacement of floorboards.
25/01431/LBC
2025
7A D'arblay Street London W1F 8DF
Installation of replacement windows to front and rear elevations.
25/01838/FULL
2024
1 - 7 Livonia Street London W1F 8AD
Demolition of existing plant rooms, erection of a new floor, erection of replacement plan…
24/08571/FULL
2024 Approved
Waverley House 7 - 12 Noel Street London W1F 8GH
Installation of 6no antennas on tripods fixed to steel grillage, 1no. 0.6m dish, 1no. 0.3…
24/07091/TELNOT
2024
Ground Floor 21A Noel Street London W1F 8GR
Display for a temporary period of six months of a non-illuminated 'to let' board located…
24/07537/AD7
2021 Approved
32 Berwick Street London W1F 8RL
Dual/ alternative use of the first floor for either office (Class E) or continued residen…
21/03193/FULL
2021 Approved
193 Wardour Street London W1F 8ZF
Display for a temporary period of six months of a non-illuminated estate agent's board on…
21/04229/AD7
2021 Approved
Studios 3-4 Wardour Mews London W1F 8AJ
Refurbishment of two mews terrace office units including replacement of windows and doors…
21/01408/FULL
2021 Approved
14-15 D'Arblay Street London W1F 8DZ
Replacement of existing terrace balustrade at fourth floor level.
21/03002/FULL
2021 Approved
1 Great Marlborough Street London W1F 7HG
Use of the public highway measuring 4.7m x 1.9m for the placing of three tables, 12 chair…
21/02987/TCH
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings