67 Whitecross Road Hereford Herefordshire HR4 0DQ Data via plota.co.uk

P262441/A - Advertisement Consent Valid

Proposal

Erection of a D48 digital advertising display. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
18 Aug 2026
Decision
Expected by 13 Nov 2026

Under consideration

No decision has been issued yet. Plota predicted a decision around 28 Oct 2026; it is now day 71.

The consultation period closed on 8 Oct 2026.

Site constraints 4

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Also on the record
1 listed building within 150 m; Radon affected area, class 3; Inside the Hereford built-up area.
Not affected
Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £45,250 in August 1998. Semi-detached house, freehold.

26 August 1998£45,250

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Application type
Advertisement Consent
Postcode
HR4 0DQ
Received
18 Aug 2026
Validated
18 Aug 2026
Ward
Greyfriars
Parish
Hereford
Target decision
13 Nov 2026

Decision outlook

Day 71, past the statutory target. 77% of signs and adverts in Herefordshire are decided within thirteen weeks, which runs to 17 Nov 2026; extensions of time are common, and the council need not decide on the day. Last seen undecided on 27 Oct 2026.

Day 7115 days past the 56-day target
53%decided within 8 weeks
98%approved
47decided in the last year

Plota live figures for signs and adverts decided by Herefordshire in the last twelve months, from validation. Herefordshire decision record →

Consultation & key dates

Consultation
9 Sept 2026
Comments by
8 Oct 2026
Site or press notice
9 Sept 2026
Herefordshire
Planning Authority Score
3.3/10
Poor
#224 of 296 councils
Relevant to this application:
Other decisions

Herefordshire is slower than most councils at deciding householder applications, ranking #250 out of 296. The council extends the time limit on 60% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly more likely to be approved here (95%) than the national average (90%).

Frequently extends decision deadlines
expect longer than the statutory limit
These figures are council-wide context, not a prediction for this application. View full council performance
Herefordshire decision statistics
Based on MHCLG data, the year to March 2026
93%
Overall approval rate
Above avg (87%) #56 of 296
95%
Householder approved
Above avg (90%) #79 of 296
46%
Decided in 8 weeks
Below avg (63%) #250 of 296
60%
Extended time limit
Above avg (41%) #269 of 296
89%
Minor dwellings approved
278 decided (1-9 homes)
67%
Major dwellings approved
18 decided (10+ homes)
92%
Change of use approved
104 decided
1,406
Total decisions
96 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.