Whittington House 19-30 Alfred Place London WC1E 7EA Data via plota.co.uk

2026/2809/A - Advertisement Consent Approved
Signs & adverts

Proposal

Temporary display until 1st November 2027 of non-illuminated hoardings comprising 6no. panels arranged across 2no. elevations (3no. panels each) fronting Alfred Place. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
10 Jul 2026
✓
Approved
2 Sept 2026

Approved on 2 Sept 2026 · Delegated · Last checked 1 Sept 2026

Documents

View the documents on the council's website ↗

Site constraints 5

Bloomsbury conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Basements · Commercial, Business, and Service (Use Class E) to residential (Use Class C3) (in CAZ). Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Camden AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the Camden built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

26 May 2026Pending

19-30 Whittington House Alfred Place London WC1E 7EA

Non-material amendment to planning permission 2025/3038/P dated 4/02/2026 for Er...

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16 Aug 2026Pending

The Courtyard Building 1 Alfred Place London WC1E 7EB

Non-material amendments to planning permission ref. 2024/4840/P dated 20 August ...

2026/3352/P
12 May 2026Pending

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Refurbishment and extension of the existing building to provide reconfigured off...

2026/1850/P

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Telephone Exchange 60 Cleveland Street London Borough Of Camden London W1T 4JZ

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Important details

Council
Camden
Application type
Advertisement Consent
Postcode
WC1E 7EA
Received
10 Jul 2026
Validated
10 Jul 2026
Ward
Bloomsbury
Case officer
Show
Decision date
2 Sept 2026
Decision level
Delegated
Agent
Newmark

How this decision compares

Decided in 54 days from validation, about the council's usual 56 days. Approved, as 71% of advertisement consent here are.

50%decided within 8 weeks
71%approved
15decided in the last year

Plota live figures for advertisement consent decided by Camden in the last twelve months, from validation. Camden decision record →

Historical activity at this location

29 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2018 Approved
Installation of 9 x additional air conditioning condenser units (total of 24 units on sit…
2018/5137/P
2019 Withdrawn
Erection of glazed vestibule structure to main entrance
2019/0757/P
2018 Approved
Alteration of central entrance doors to form a window and removal of associated entrance…
2018/4462/P
2017 Approved
Creation of 2 additiional window openings to western elevation at 7th floor level.
2017/1869/P
Within ~100m

Nearby activity

2021 Approved
Minerva House & Telephone Exchange 1-4 North Crescent and 5 North Crescent London WC1E 7PH
Partial demolition of boundary wall parapet and flat roof (rear roof level); erection of…
2021/4679/L
2021 Approved
Minerva House and Telephone Exchange 1-4 North Crescent and 5 North Crescent London WC1E 7PH
Demolition of existing mansard; refurbishment and reconfiguration of the existing buildin…
2021/3704/P
2024 Approved
The Courtyard 1-7 Alfred Place, 22 Store Street and 220-226 Tottenham Court Road London WC1E 7EB
Refurbishment and extension of the building to provide commercial, business and service u…
2024/4840/P
2024 Approved
31-32 and 33-34 Alfred Place London WC1E 7DP
Installation of two condensers within the existing ground floor lightwell, installation o…
2024/3935/P
2024 Approved
225-226 Tottenham Court Road London W1T 7QF
Installation of new fascia sign to front and side elevations
2024/0928/P
2023 Approved
The College Arms 18 Store Street London WC1E 7DE
2 Tables and 8 Chairs Monday-Sunday 11:00-22:00 New Application
2023/4441/PVL
2023 Approved
Monopoly Lifesized 213-215 Tottenham Court Road London W1T 7PS
3 Tables and 6 Chairs, 3 Planters and 3 Barriers Monday to Saturday 09:30- 21:00 Sunday 1…
2023/4156/PVL
2023 Approved
Monopoly Lifesized 213-215 Tottenham Court Road London W1T 7PS
3 Tables and 6 Chairs, 3 Planters and 3 Barriers Monday to Saturday 09:30- 21:00 Sunday 1…
2023/3338/PVL
2023 Approved
12 Alfred Place and 213-215 Tottenham Court Road London WC1E 7EB
Installation of a new glazed entrance with automatic sliding entrance doors on Alfred Pla…
2023/0062/P
2023 Approved
218-219 Tottenham Court Road London W1T 7PT
Display of 2 x internally illuminated fascia lettering signs and a projecting sign (part…
2023/2251/A
2023 Approved
204-208 Tottenham Court Road London Camden W1T 7PL
Installation of unofficial "Blue Plaque" signage for Robert Bosch on the southeast corner…
2023/1144/L
2022 Approved
Ridgmount Gardens Gower Street London WC1E 6EA
ON STREET: 4 x Snowy Mespilus (Amelanchier Lamarckii) (T59, T60, T61, T62 & T63) - Fell t…
2022/4432/T
2022 Approved
The College Arms 18 Store Street London WC1E 7DE
3 Tables and 6 Chairs Monday-Sunday 11:00-22:00 New Application
2022/4418/PVL
2022 Refused
The College Arms 18 Store Street London WC1E 7DE
2 Picnic Tables with 4 Benches (12 Seating in Total) and 2 Tables With No Chairs Monday-S…
2023/4084/PVL
2021 Approved
213-216 Tottenham Court Road London W1T 7PS
Display of 2 X hanging signs, illuminated screens and vinyl posters at front of the prope…
2021/2655/A
2022 Approved
31-32 and 33-34 Alfred Place London WC1E 7DP
Replacement of window with door and new windows at front ground and fifth floor, replacem…
2022/2256/P
2021 Refused
200-204 Tottenham Court Road London W1T 7PL
Installation of 5x flags at first floor level.
2021/6170/A
2022 Approved
Monopoly Lifesized 213-215 Tottenham Court Road London W1T 7PS
5 Tables and 10 Chairs Monday-Sunday 09:30-20:00 New Application
2022/1865/PVL
2022 Approved
Alfred Place 33-34 Alfred Place London WC1E 7DP
The proposed installation of a telecommunications base station comprising 6 no antennas (…
2022/0083/P
2021 Refused
Pavement o/s 220-224 Tottenham Court Road Tottenham Court Road London W1T 7PZ
Display of 1 x LCD illuminated digital advertisement panel to new phone hub unit.
2021/4361/A
2016 Approved
Glen House 200-208 Tottenham Court Road London W1T 7PL
Repair of decorative wall mounted clock, roof repairs and external cyclical decorations
2016/3783/L
2016 Approved
211-212 Tottenham Court Road London W1T 7PP
Alterations to the shopfront and louvred vent for internal plant.
2016/3818/P
2016 Approved
7th Floor Whittington House 19-30 Alfred Place London WC1E 7EA
Extension to existing seventh floor on north facing elevation with uPVC sliding doors to…
2016/3748/P
2016 Approved
225-226 Tottenham Court Road London W1T 7QF
Alterations to front and side elevations for ground floor unit (Use A2)
2016/3712/P
2016 Approved
225-226 Tottenham Court Road London W1T 7QF
Installation of 2x internally illuminated fascia signs and 2x internally illuminated hang…
2016/3936/A
Camden
Planning Authority Score
3.1/10
Poor
#231 of 296 councils
Relevant to this application:
Other decisions

Camden is slower than most councils at deciding householder applications, ranking #242 out of 296. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Camden decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #149 of 296
88%
Householder approved
Below avg (90%) #215 of 296
49%
Decided in 8 weeks
Below avg (63%) #242 of 296
41%
Extended time limit
Below avg (41%) #158 of 296
90%
Minor dwellings approved
467 decided (1-9 homes)
80%
Major dwellings approved
10 decided (10+ homes)
93%
Change of use approved
46 decided
1,973
Total decisions
234 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings