23 North Street, Guildford, GU1 4TA Data via plota.co.uk

26/P/00305 - Advertisement Registered

Proposal

Advertising Consent for one internally illuminated static fascia Sign. Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
9 Mar 2026
Validated
14 Apr 2026
Consultation
3 Jul 2026
Decision
Expected by 30 Jul 2026

This application is under consideration - no decision has been issued yet. Plota predicted a decision soon after comments close on 25 Jul 2026; it is now day 151. The consultation period closed on 25 Jul 2026.

Site constraints 6

Conservation area 13 m away: Guildford Town Centre
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Scheduled monument 154 m away: Medieval undercroft at 72/74 High Street
Its setting is a consideration for work nearby.
Nationally important archaeology protected by the Secretary of State. Work that affects the monument or its setting is rarely permitted.
Historic England ↗
Also on the record
Registered park or garden 105 m away: The Jellicoe Roof Garden, Guildford; 14 listed buildings within 150 m; Inside the Guildford built-up area; Air quality management area 9 m away: Guildford Town Centre.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Guildford
Application type
Advertisement
Postcode
GU1 4TA
Received
9 Mar 2026
Validated
14 Apr 2026
Ward
Stoke
Parish
Stoke
Case officer
Show
Target decision
30 Jul 2026
Decision level
Delegated
Applicant
Show
Agent
Brown&Co

Decision outlook

Day 151, past the statutory target. 90% of advertisement consent in Guildford are decided within thirteen weeks; extensions of time are common, and the council need not decide on the day. Last seen undecided on 11 Sept 2026.

Day 15195 days past the 56-day target
76%decided within 8 weeks
81%approved
21decided in the last year

Plota live figures for advertisement consent decided by Guildford in the last twelve months, from validation. Guildford decision record →

Public comments

No public comments yet.

Last counted 11 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14757722
Neighbours
29 Jun 2026
Consultation
3 Jul 2026
Comments by
25 Jul 2026
Env. assessment
No
Guildford
Planning Authority Score
1/10
Poor
#292 of 296 councils
Relevant to this application:
Other decisions

Guildford is one of the slowest councils in England for householder decisions, ranking #282 out of 296. The council extends the time limit on 64% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly less likely to be approved here (86%) than the national average (90%).

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Guildford decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #221 of 296
86%
Householder approved
Below avg (90%) #243 of 296
31%
Decided in 8 weeks
Below avg (63%) #282 of 296
64%
Extended time limit
Above avg (41%) #276 of 296
79%
Minor dwellings approved
156 decided (1-9 homes)
67%
Major dwellings approved
6 decided (10+ homes)
66%
Change of use approved
47 decided
1,348
Total decisions
219 refused in the year to March 2026