11 - 12 Haymarket London SW1Y 4BP Data via plota.co.uk

26/04252/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of four internally illuminated fascia signs measuring 0.4m x 8.97m, 0.4m x 9.7m, 0.4m x 2.57m and 0.95m x 2.56m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
26 Jun 2026
✓
Validated
30 Jun 2026
✓
Approved
15 Jul 2026

Approved on 15 Jul 2026 · Delegated Decision · Last checked 18 Jul 2026

Documents 18

Decision & officer reports 3

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 15 Jul 2026 View ↗ PDF DELEGATED REPORT Report · 15 Jul 2026 View ↗ PDF DELEGATED REPORT Report · 15 Jul 2026 View ↗

Plans & drawings 10

PDF PROPOSED AWNING Drawing · 30 Jun 2026 View ↗ PDF LOCATION PLAN Location Plan · 26 Jun 2026 View ↗ PDF EXISTING ELEVATIONS Drawing · 26 Jun 2026 View ↗ PDF ELEVATION (SIDE) - EXISTING_INCLUDED_IN_ELEVATION (FRONT) - EXISTING Background Papers · 26 Jun 2026 View ↗ PDF PROPOSED ELEVATIONS Drawing · 26 Jun 2026 View ↗ PDF ELEVATION (SIDE) - PROPOSED_INCLUDED_IN_ELEVATION (FRONT) - PROPOSED Background Papers · 26 Jun 2026 View ↗ PDF PROPOSED SIGNAGE DETAILS 2 Drawing · 26 Jun 2026 View ↗ PDF PROPOSED SIGNAGE DETAILS Drawing · 26 Jun 2026 View ↗ PDF PROPOSED ELEVATIONS VISUALS Drawing · 26 Jun 2026 View ↗ PDF EXISTING ELEVATION PHOTOS Drawing · 26 Jun 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 26 Jun 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 9 Jul 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 30 Jun 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 30 Jun 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 26 Jun 2026 View ↗

All documents on the council site ↗

Site constraints 10

Grade I listed: The Haymarket Theatre (Theatre Royal)
List entry 1066641 · 30 m from the pin · 33 more listed buildings within 150 m (3 Grade I, 9 Grade II*, 21 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 33 with distances
Historic England ↗
St James's conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 201 m away: Trafalgar Square; Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1Y 4BP
Received
26 Jun 2026
Validated
30 Jun 2026
Ward
St James's
Case officer
Show
Target decision
25 Aug 2026
Decision
Application Permitted
Decision date
15 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Leonard Design

How this decision compares

Decided in 15 days from validation, 21 days faster than Westminster's median of 36 for signs and adverts. Approved, as 84% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-15041229
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
1 - 4 Suffolk Street London SW1Y 4HG
Internal works comprising; first floor level creation of new door opening and erection of…
25/04083/LBC
2025
Basement And Ground Floor 21 Whitcomb Street London WC2H 7HA
Display of non illuminated hanging sign measuring 0.65m x 0.65m
25/06750/ADV
2025
18 - 21 Haymarket London SW1Y 4DQ
Display of 9x shop window vinyls each measuring 4.00m x 4.30m and 1x vinyl measuring 3.60…
25/06618/ADV
2025 Approved
His Majesty's Theatre 72 - 78 Haymarket London SW1Y 4QL
Remodelling the Upper Circle Bar at second floor level.
25/04729/LBC
2025 Approved
New Zealand House 80 Haymarket London SW1Y 4TE
Replacement of single leaf entrance door to 30 Pall Mall with a double leaf entrance door…
25/03863/LBC
2025 Approved
56 Haymarket London SW1Y 4RP
Replacement of existing doors and associated alterations.
25/02938/FULL
2025 Approved
63 - 65 Haymarket London SW1Y 4RL
Demolition of roof level plant room, installation of additional section of safety balustr…
25/02779/LBC
2025 Approved
63 - 65 Haymarket London SW1Y 4RL
Demolition of roof level plant room, installation of additional section of safety balustr…
25/02778/FULL
2025
St Albans House 57 - 60 Haymarket London SW1Y 4QX
Display of adverts, information and images to windows along Haymarket, Charles 2nd St and…
25/03260/ADV
2025 Approved
18 - 21 Haymarket London SW1Y 4DQ
Display of nine vinyl images measuring 4000m x 2300m and one vinyl image measuring 3600 x…
25/02771/ADV
2025
23 Haymarket London SW1Y 4DG
Display of internally illuminated fascia sign measuring 3.80m x 3.00m; an internally illu…
25/02874/ADV
2025
23 Haymarket London SW1Y 4DG
Installation of replacement shop front glazing. (Linked with 25/02874/ADV)
25/02873/FULL
2025
Theatre Royal 8 Haymarket London SW1Y 4HT
To provide additional female WCs to the first floor of the Theatre by converting an exist…
25/02577/LBC
2025
New Zealand House 80 Haymarket London SW1Y 4TE
Internal alterations allowing for the relocation of the UKPN access hatch to within corne…
25/01992/LBC
2025
Harold Pinter Theatre Panton Street London SW1Y 4DN
Replacement of existing scenery dock door with a new thermal and acoustic scenery dock do…
25/00051/FULL
2025
Harold Pinter Theatre Panton Street London SW1Y 4DN
Replacement of existing scenery dock door with a new thermal and acoustic scenery dock do…
25/00052/LBC
2024
New Zealand House 80 Haymarket London SW1Y 4TE
Display of non-illuminated hoarding along Pall Mall and Haymarket measuring 7m X 8.8m, 12…
24/05646/ADV
2024
Upper Ground Floor New Zealand House 80 Haymarket London SW1Y 4TE
Installation of temporary living wall system during construction works.
24/05577/FULL
2024
New Zealand House 80 Haymarket London SW1Y 4TE
Temporary display of printed vinyl mesh scaffold shroud showing 1:1 image of building ele…
24/05046/ADV
2024
New Zealand House 80 Haymarket London SW1Y 4TE
Display of a 1:1 scaffolding wrap over two elevations measuring 18.1m x 53.07m and 18.71m…
24/04869/ADV
2018 Refused
Payphone Site Outside 11 Haymarket London SW1Y 4BP
Display of two internally illuminated digital LCD screens, one on each side of a freestan…
18/07543/ADV
2018 Refused
Payphone Site Outside 11 Haymarket London SW1Y 4BP
Removal of existing BT payphone kiosks and the erection of a freestanding ('InLink') stru…
18/07542/TELCOM
2018 Approved
Panton House 25 Haymarket London SW1Y 4EN
Replacement of the chiller unit and relocation of the exhaust unit at roof level.
18/06498/FULL
2018 Refused
Clareville House 47 Whitcomb Street London WC2H 7DH
Display of two internally illuminated digital LED screens, one on each side of a freestan…
18/06984/ADV
2018 Refused
Clareville House 47 Whitcomb Street London WC2H 7DH
Removal of one existing BT payphone and erection of one freestanding (InLink) with two LE…
18/06983/TELCOM
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings