Unit 1 Mantle Close Sittingbourne Kent ME10 3BW Data via plota.co.uk

26/502549/ADV - Advert Application Approved

Proposal

Advertisement Consent for 2x internally illuminated external high level signage erected to front and side elevations Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
8 Jul 2026
Approved
1 Sept 2026

Approved on 1 Sept 2026 · Delegated Decision · Last checked 1 Sept 2026

Site constraints 5

Agricultural land, grade 2, surveyed
Best and most versatile land (grades 1, 2 and 3a). From a field survey (Reading). The older provisional map had this area as grade 1; the survey is the definitive reading.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Survey report ↗
Habitat network: Network Enhancement Zone 1
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Special protection area 425 m away: The Swale; SSSI 425 m away: The Swale SSSI; Inside the Sittingbourne built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Work with planning data?

Every application in Swale - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service

Important details

Council
Swale
Application type
Advert Application
Postcode
ME10 3BW
Received
8 Jul 2026
Validated
8 Jul 2026
Ward
Murston
Case officer
Show
Target decision
2 Sept 2026
Decision
Application Permitted
Decision date
1 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Macintosh Davies Ltd

How this decision compares

Decided in 55 days from validation, about the council's usual 54 days. Approved, as 87% of advertisement consent here are.

70%decided within 8 weeks
87%approved
5,786decided in the last year

Plota live figures for advertisement consent decided across the UK in the last twelve months, from validation; too few recent advertisement consent in Swale to go on. Swale decision record →

Consultation & key dates

Alt. reference
PP-15056174
Env. assessment
No
Swale
Planning Authority Score
2.3/10
Poor
#263 of 296 councils
Relevant to this application:
Other decisions

Swale is one of the slowest councils in England for householder decisions, ranking #275 out of 296. The council extends the time limit on 70% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Swale decision statistics
Based on MHCLG data, the year to March 2026
89%
Overall approval rate
Above avg (87%) #143 of 296
94%
Householder approved
Above avg (90%) #120 of 296
37%
Decided in 8 weeks
Below avg (63%) #275 of 296
70%
Extended time limit
Above avg (41%) #286 of 296
72%
Minor dwellings approved
81 decided (1-9 homes)
84%
Major dwellings approved
25 decided (10+ homes)
95%
Change of use approved
22 decided
658
Total decisions
71 refused in the year to March 2026