Iceland 125-127 The Parade High Street Watford WD17 1NA Data via plota.co.uk
Proposal
Consent to display advertisement to provide signage and wayfinding for building users. Projection or hanging sign illuminated internally, fascia signs and totem sign. Data via plota.co.uk
Application progress
Approved on 18 May 2026 · Delegated Decision · Last checked 5 Jul 2026
Documents 17
Decision & officer reports 1
Statements & assessments 2
Plans & drawings 12
Site constraints 2
Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
Every application in Watford - and every UK council - as a live feed, an API, or a bulk CSV export.
Other new applications on this street
129-133 The Parade High Street Watford WD17 1NA
Extension at first floor and conversion of the second floor and roof void into r...
125-127 The Parade High Street Watford WD17 1NA
Consent to display 1x illuminated entrance fascia above entrance. 1x illuminated...
Iceland 125 The Parade High Street Watford WD17 1NA
Proposed replacement and upgrade of the existing ground floor shop frontages, to...
47 The Parade High Street Watford WD17 1LJ
Consent to display a new front fascia sign and projecting sign to replace existi...
Nearby new applications
NRG Gym Watford House Lane Watford WD17 1BJ
Consent to display a temporary Banner (on cable frame).
Open Space Right Hand Side Watford Central Library Hempstead Road Watford WD17 3EU
Works to trees in conservation area - crown reduce x2 coastal redwoods, fell x1 ...
47 The Parade High Street Watford WD17 1LJ
Consent to display a new front fascia sign and projecting sign to replace existi...
81 Whippendell Road Watford WD18 7LY
Proposed aluminium frame shopfront
81 Whippendell Road Watford WD18 7LY
Consent to display an internally illuminated fascia and projecting signs and 1 n...
O'Neills Station Road Watford WD17 1ET
Listed building consent for new signage and lights station road elevation, to tr...
Important details
How this decision compares
Decided in 56 days from validation, 5 days slower than Watford's median of 51 for advertisement consent. Approved, as 100% of advertisement consent here are.
Plota live figures for advertisement consent decided by Watford in the last twelve months, from validation. Watford decision record →
Consultation & key dates
- Alt. reference
- PP-14754568
- Comments by
- 14 Apr 2026
- Env. assessment
- No
Historical activity at this location
25 nearby applications on record - archival context, not part of the live application.
Nearby activity
Watford is faster than most councils at deciding householder applications, ranking #41 out of 296. Only 21% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Watford is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
Track this application
Iceland 125-127 The Parade High Street Watford WD17 1NA
Tracking this application
Not there in a minute? Check junk - especially Hotmail and Outlook.
Go to your dashboard →Sign in to view contact details
Applicant and case-officer names are hidden from public view for privacy. Create a free Plota account - or sign back in - and we'll show them, plus you get a dashboard for alerts and tracked applications.