Iceland 125-127 The Parade High Street Watford WD17 1NA Data via plota.co.uk

26/00246/ADV - Advert Application Approved

Proposal

Consent to display advertisement to provide signage and wayfinding for building users. Projection or hanging sign illuminated internally, fascia signs and totem sign. Data via plota.co.uk

View original council record ↗

Application progress

Received
23 Mar 2026
Approved
18 May 2026

Approved on 18 May 2026 · Delegated Decision · Last checked 5 Jul 2026

Important details

Council
Watford
Application type
Advert Application
Postcode
WD17 1NA
Received
23 Mar 2026
Validated
23 Mar 2026
Ward
Central
Case officer
Show
Decision
Advertisement Consent
Decision date
18 May 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Avison Young

Consultation & key dates

Alt. reference
PP-14754568
Env. assessment
No
Watford
Planning Authority Score
6.2/10
Average
#96 of 296 councils
Relevant to this application:
Other decisions

Watford is faster than most councils at deciding householder applications, ranking #41 out of 296. Only 21% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Watford is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Watford decision performance
Based on MHCLG data, the year to March 2026
79%
Overall approval rate
Below avg (87%) #268 of 296
81%
Householder approved
Below avg (90%) #276 of 296
80%
Decided in 8 weeks
Above avg (63%) #41 of 296
21%
Extended time limit
Below avg (41%) #21 of 296
66%
Minor dwellings approved
41 decided (1-9 homes)
100%
Major dwellings approved
5 decided (10+ homes)
43%
Change of use approved
7 decided
526
Total decisions
111 refused in the year to March 2026