Mid City Place 71 High Holborn London WC1V 6EA Data via plota.co.uk

2026/3045/A - Advertisement Consent REGISTERED
Signs & advertsCommercial premises

Proposal

Installation of vertical illuminated building signage, main entrance canopy signage and retail flag signage. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
21 Jul 2026
Decision
Expected by 15 Sept 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision by 28 Sept 2026, from Camden's recent advertisement consent.

Documents

View the documents on the council's website ↗

Site constraints 6

Bloomsbury conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Basements · Commercial, Business, and Service (Use Class E) to residential (Use Class C3) (in CAZ). Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Camden AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the Camden built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

24 Jun 2026Pending

Mid City Place 71 High Holborn London Camden WC1V 6EA

Insertion of a new double door on the eastern elevation of the building and hard...

2026/2498/P

Nearby new applications

10 Sept 2026Pending

37 Hatton Garden London EC1N 8EB

Alterations to the existing shopfront including installation of new full-height ...

2026/3897/P
1 Sept 2026Pending

10 Great Ormond Street London Camden WC1N 3RB

Coversion of 3 flats into 4

2026/3166/P
1 Sept 2026Pending

10 Great Ormond Street London Camden WC1N 3RB

Coversion of 3 flats into 4 and internal alterations to the listed building

2026/3754/L
31 Aug 2026Pending

Dragon Court 27-29 Macklin Street London WC2B 5LX

Installation of a metal gate and fence; and installation of 4 no. additional She...

2026/3613/P
31 Aug 2026Pending

10A Leather Lane London EC1N 7YH

Proposed alterations to existing shopfront including new painted timber windows ...

2026/3731/P
31 Aug 2026Pending

10A Leather Lane London EC1N 7YH

Display of 1 x non-illuminated fascia sign and letterings on awning canvas.

2026/3739/A

Important details

Council
Camden
Application type
Advertisement Consent
Postcode
WC1V 6EA
Received
21 Jul 2026
Validated
21 Jul 2026
Ward
Holborn and Covent Garden
Case officer
Show
Agent
DP9 Limited

Decision outlook

Day 55 of the 56-day target. Camden usually decides advertisement consent by day 56.

Day 551 days to the 56-day target
50%decided within 8 weeks
71%approved
15decided in the last year

Plota live figures for advertisement consent decided by Camden in the last twelve months, from validation. Camden decision record →

Historical activity at this location

30 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2024 Approved
Use of a plaza area adjacent to Hand Court for temporary food stalls, every Thursday betw…
2024/3116/P
2022 Approved
Replacement of existing chiller with 2 new condensers within existing plant enclosure on…
2022/4157/P
2019 Approved
Amendments involving the insertion of 2x doors on the Hand Court elevation to planning pe…
2019/1413/P
2019 Approved
Installation of 3x doors and balustrade at 6th floor level to create new terrace.
2019/0164/P
2018 Approved
Installation of ground floor entrance on Red Lion Street
2018/3400/P
Within ~100m

Nearby activity

2024 Approved
Unit 3, Ground Floor 272 High Holborn London WC1V 7EY
Display of non-illuminated fascia sign (retrospective).
2024/1846/A
2024 Approved
289-293 High Holborn London Camden WC1V 7HZ
External works to the 7th and 8th floor, incorporating removal of existing tile cladding…
2024/1860/P
2024 Approved
75 High Holborn London WC1V 6LS
Alterations to existing shopfront
2024/0234/P
2022 Approved
267 High Holborn London Camden WC1V 7EE
Display of 1 x internally illuminated lettering fascia sign
2022/4253/A
2022 Approved
21-22 Sandland Street London WC1R 4PZ
Installation of an air conditioning unit on side elevation (retrospective)
2022/1762/P
2023 Approved
West Retail Unit 262 High Holborn London WC1V 7EZ
Display of 1x internally illuminated fascia sign and 1x non-illuminated projecting sign t…
2023/1565/A
2022 Refused
High Holborn House and Caroline House 52-54 & 55-57 High Holborn London WC1V 6RL
Replacement of ground floor level shopfronts and entrance doors on High Holborn, Brownlow…
2022/3536/P
2023 Approved
Gails 267 HIgh Holborn London WC1V 7EE
4 Tables, 4 Chairs and 2 Benches Monday to Sunday 08:00-20:00
2023/3835/PVL
2023 Approved
Penderel's Oak New Penderel House 283-288 High Holborn London WC1V 7HP
6 Tables, 12 Chairs and 4 Planters Monday-Saturday 08:00-23:00 Sunday 08:00-22:00 New App…
2023/3398/PVL
2023 Approved
55 - 57 High Holborn London WC1V 6DX
Creation of three roof terraces (1x at first-floor and 2x at eigth-floor), in addition to…
2023/2461/P
2022 Approved
Offices And Premises Ground Floor, 10-11 Great Turnstile London Camden WC1V 7JU
Erection of single storey front ground floor infill extension
2022/5294/P
2022 Approved
48 Bedford Row London Camden WC1R 4LR
Repair of existing front balcony at first floor level, including addition of new support.
2022/5317/L
2022 Approved
Penderels Oak 286-288 High Holborn London WC1V 7HZ
6 Tables, 12 Chairs and 4 Planters Monday-Saturday 08:00-23:00 Sunday 08:00-22:00 New App…
2022/3802/PVL
2022 Approved
13 Great Turnstile London WC1V 7HH
Removal of HPL rainscreen cladding to part of the front elevation and replacement with re…
2022/1968/P
2022 Approved
Unit 2 75 High Holborn London WC1V 6LS
Display of 1 internally illuminated projecting sign, 1 externally illuminated fascia sign…
2022/1523/A
2021 Withdrawn
Unit 3 Ground Floor 272 High Holborn London WC1V 7EY
Retrospective application for a new shopfit
2022/1365/P
2021 Approved
Unit 3 Ground Floor 272 High Holborn London WC1V 7EY
Display of 1x externally illuminated fascia sign (Retrospective) and 1x externally illumi…
2021/5616/A
2021 Approved
Beaconsfield 64 Red Lion Street London WC1R 4PA
Installation of SafeRail Freestanding Guardrail system to roof perimeter. (retrospective)
2021/3964/P
2021 Refused
Pavement outside No. 71 High Holborn London WC1V 6AL
Display of LCD advertisement display with static images on the side of new phone hub unit.
2021/3115/A
2021 Refused
Pavement outside No. 71 High Holborn London WC1V 6AL
Installation of a new phone hub unit following removal of existing kiosk as part of wider…
2021/2106/P
2016 Approved
Unit 3 75 High Holborn London WC1V 6LS
Change of use on ground floor at Unit 3, for Class A1 (Retail) to Class A2 (Financial and…
2016/6402/P
2016 Approved
10 - 11 Great Turnstile London WC1V 7JU
The installation of a glass balustrade to the front elevation (Class B1A)
2016/5722/P
2016 Withdrawn
75 High Holborn Cafe and Premises at Unit 3 LONDON WC1V 6LS
Change of use from Cafe (Use Class A3) to Building Society (Use Class A2).
2016/5752/P
2016 Withdrawn
66 Red Lion Street London WC1R 4NA
Change of use from a flexible use for either Beauty Salon (Sui Generis) or Office (Class…
2016/5565/P
2016 Approved
New Penderal House 283-288 High Holborn London WC1R 5DJ
The installation of a 2no telecoms antennas at roof level.
2016/2120/P
Camden
Planning Authority Score
3.1/10
Poor
#231 of 296 councils
Relevant to this application:
Other decisions

Camden is slower than most councils at deciding householder applications, ranking #242 out of 296. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Camden decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #149 of 296
88%
Householder approved
Below avg (90%) #215 of 296
49%
Decided in 8 weeks
Below avg (63%) #242 of 296
41%
Extended time limit
Below avg (41%) #158 of 296
90%
Minor dwellings approved
467 decided (1-9 homes)
80%
Major dwellings approved
10 decided (10+ homes)
93%
Change of use approved
46 decided
1,973
Total decisions
234 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings