Outside 61 St Peters Avenue Cleethorpes North East Lincolnshire DN35 8HF Data via plota.co.uk

DM/1008/25/ADV - Advertisement Consent Pending Consideration

Proposal

Display two internally illuminated digital signs on LCD screens included on BT Street Hub Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
12 Jan 2026
Consultation
13 Jan 2026
Decision
Expected by 9 Mar 2026

This application is under consideration - no decision has been issued yet. Plota predicted a decision soon after comments close on 14 Sept 2026; it is now day 243. Comments are open until 14 Sept 2026.

Comment on this application ↗

Documents 21

All documents on the council site ↗

Site constraints 7

Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Special area of conservation 311 m away: Humber Estuary
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Also on the record
Conservation area 46 m away: Cleethorpes Central Seafront; SSSI 311 m away: Humber Estuary - 2000480 SSSI; Heritage at risk 46 m away: Central Sea Front, Cleethorpes; 3 listed buildings within 150 m; Inside the Cleethorpes built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement Consent
Postcode
DN35 8HF
Received
12 Jan 2026
Validated
12 Jan 2026
Ward
Croft Baker
Case officer
Show
Target decision
9 Mar 2026
Applicant
Show
Agent
Mitie

Decision outlook

Day 243, past the statutory target. 72% of advertisement consent in North East Lincs are decided within thirteen weeks; extensions of time are common, and the council need not decide on the day. Last seen undecided on 5 Sept 2026.

Day 2433 days to the predicted decision (day 246)
67%decided within 8 weeks
94%approved
18decided in the last year

Plota live figures for advertisement consent decided by North East Lincs in the last twelve months, from validation. North East Lincs decision record →

Public comments

No public comments yet.

15 neighbours consulted · Last counted 5 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14519125
Consultation
13 Jan 2026
Comments by
14 Sept 2026
Site or press notice
22 Jan 2026
Env. assessment
No
North East Lincs
Planning Authority Score
5.3/10
Average
#132 of 296 councils
Relevant to this application:
Other decisions

North East Lincs ranks #151 out of 296 councils for householder decision speed. 52% of applications have the time limit extended, above the 41% national average. Householder applications are more likely to be approved here than most councils, with a 97% approval rate vs 90% nationally.

More permissive than most councils
97% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
North East Lincs decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #22 of 296
97%
Householder approved
Above avg (90%) #35 of 296
64%
Decided in 8 weeks
Above avg (63%) #151 of 296
52%
Extended time limit
Above avg (41%) #235 of 296
95%
Minor dwellings approved
43 decided (1-9 homes)
87%
Major dwellings approved
15 decided (10+ homes)
82%
Change of use approved
22 decided
467
Total decisions
24 refused in the year to March 2026