138 New Bond Street London W1S 2TJ Data via plota.co.uk

26/05046/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of decorations at first floor facade comprising of 4x 3D acrylic planet domes, internally lit 2D rocket and shooting star elements for temporary perios from 02 November 2026 until 06 January 2027. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
28 Jul 2026
✓
Validated
29 Jul 2026
✓
Approved
7 Aug 2026

Approved on 7 Aug 2026 · Delegated Decision · Last checked 10 Aug 2026

Documents 8

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 7 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 7 Aug 2026 View ↗

Statements & assessments 1

PDF RISK & METHOD ASSESSMENT Background Papers · 28 Jul 2026 View ↗

Plans & drawings 2

PDF LOCATION PLAN Location Plan · 28 Jul 2026 View ↗ PDF DRAWINGS Drawing · 28 Jul 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 28 Jul 2026 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 6 Aug 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 29 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 9

Grade II listed: 140, New Bond Street W1
List entry 1266794 · 13 m from the pin · 54 more listed buildings within 150 m (1 Grade I, 2 Grade II*, 51 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 54 with distances
Historic England ↗
Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 211 m away: Berkeley Square; Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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28 New Bond Street London W1S 2RJ

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1S 2TJ
Received
28 Jul 2026
Validated
29 Jul 2026
Ward
West End
Case officer
Show
Target decision
23 Sept 2026
Decision
Application Permitted
Decision date
7 Aug 2026
Decision level
Delegated Decision
Applicant
Show
Agent
4D Design Agency

How this decision compares

Decided in 9 days from validation, 27 days faster than Westminster's median of 36 for signs and adverts. Approved, as 84% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 10 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15080287
Env. assessment
No

Historical activity at this location

32 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2024 Refused
Display of non illuminated other sign measuring 5.8m X 2.1m (replica F1 racing car )
24/01838/ADV
2021 Approved
Display of temporary Christmas decorations, including fairy lights and seasonal plant gar…
21/07339/ADV
2020 Approved
Display of externally illuminated Christmas Garland on front of shop measuring 12600mm x…
20/06623/ADV
2019 Approved
Temporary installation of externally illuminated festive Christmas decorations to the sho…
19/06440/ADV
2018 Approved
Display of externally illuminated Christmas decorations measuring 12.60m x 7.53m from 17…
18/07096/ADV
2017 Approved
Display of a externally illuminated Christmas decorations measuring 12.60m x 7.53m for a…
17/06761/ADV
2016 Approved
Display of externally illuminated garland at ground, first, second and third floor levels…
16/05780/ADV
Within ~100m

Nearby activity

2025
28 New Bond Street London W1S 2RJ
Display of non illuminated 4 yard flags suspended across the street on catenary wires alo…
25/07457/ADV
2025 Approved
140 New Bond Street London W1S 2TW
Placement of a vinyl on the hoarding, advertisement measuring 3.775m x 5.5m for a tempora…
25/06497/ADV
2025 Approved
130 - 134 New Bond Street London
Replacement of two metal windows to the rear elevation at first floor level. (Linked to 2…
25/05088/FULL
2025
143 New Bond Street London W1S 2TP
Provision of a new external metal escape staircase from the second to ground floors on th…
25/07014/LBC
2025
143 New Bond Street London W1S 2TP
Provision of a new external metal escape staircase from the second to ground floors on th…
25/07013/FULL
2025 Approved
130 - 134 New Bond Street London
Replacement of two metal windows to the rear elevation. (Linked to 25/05088/FULL)
25/05089/LBC
2025
128 - 129 New Bond Street London W1S 1EA
Installation of temporary advertisement incorporated into building wrap measuring 0.25m x…
25/06901/ADV
2025 Approved
28 New Bond Street London W1S 2RJ
Display of externally illuminated Christmas garlands framing the store front window measu…
25/05999/ADV
2025
26 - 27 Conduit Street London W1S 2XX
Reinstatement of four windows at fifth floor level on the Conduit Street elevation.
25/06184/FULL
2025 Approved
130 - 134 New Bond Street London
Restoration of ground floor shopfront.
25/04237/LBC
2025 Approved
28 New Bond Street London W1S 2RJ
Display of four externally illuminated festive crossings, festive gateways and festive no…
25/05344/ADV
2025 Approved
149 New Bond Street London W1S 2TT
Display of non illuminated hanging sign measuring 0.9m X 2.5m
25/05380/ADV
2025 Approved
129 New Bond Street London W1S 1EA
Display of 4no. non-illuminated advertisements on temporary hoarding fronting New Bond St…
25/04306/ADV
2025
130 - 134 New Bond Street London
Internal and external alterations to basement, ground and first floors in association wit…
25/04236/LBC
2025
130 - 134 New Bond Street London
Internal and external alterations to basement, ground and first floors in association wit…
25/04235/FULL
2025
130 - 134 New Bond Street London
Display of a total of four advertisements, two on each scaffold hoarding box, on the temp…
25/02785/ADV
2025 Approved
150 New Bond Street London W1S 2TT
Display of new graphics and two illuminated backlit logos measuring 2.32m x 0.35m and 1.8…
25/01632/ADV
2025 Approved
125 New Bond Street London W1S 1DY
Display of an internally illuminated fascia sign measuring 1.89m x 0.3m, an internally il…
25/01182/ADV
2025
144 - 146 New Bond Street London W1S 2TR
Proposed reformation of historic portal, reinstating historic door at 1st floor; replacem…
25/01415/LBC
2025
34 - 36 Bruton Street London W1J 6QX
Display of a flag above the entrance door (retrospective).
25/01106/ADV
2022 Approved
144-146 New Bond Street London W1S 2TR
Removal of redundant plant equipment and 3 non-original mono-pitched rooflights to the 1s…
22/04427/FULL
2022 Withdrawn
4 - 5 Grosvenor Street London W1K 4PY
Repalcement shopfront glazing with new stall-risers, new replacement entrance doors locat…
22/03114/FULL
2022
47 Maddox Street London W1S 2PG
Display of externally illuminated projecting sign measuring 0.5m x 0.5m.
22/05446/ADV
2022 Approved
139 New Bond Street London W1S 2TL
Display of two non-illuminated aluminium letter signs attached to the shopfront glazing…
22/04647/ADV
2022
34 - 36 Bruton Street London W1J 6QX
Creation of terrace to rear fourth floor, inlcuding installation of railings, replacement…
22/04555/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings