10 Piccadilly London W1J 0DD Data via plota.co.uk

26/04724/ADV Pending
Signs & adverts

Proposal

Display of five externally illuminated printed images measuring 18m x 8m, 14.72m x 8m, 15.7m x 69m, 15.7m x 18.4m, 15.7m x 64.8m on Piccadilly and Regent Street shroud for a temporary period of 18 months. Data via plota.co.uk

Track application Save this application and get an email when its status or decision changes. Alerts nearby Get email alerts for new planning applications near this address.
View original council record ↗

Application progress

✓
Received
15 Jul 2026
Decision
Awaiting decision

This application is under consideration - no decision has been issued yet.

Documents

View the documents on the council's website ↗

Other new applications on this street

The Ritz Hotel 150 - 156 Piccadilly London W1J 9BR

Sample panel of the proposed roofing slate; Pursuant to condition 3 of Listed bu...

26/04906/ADLBC - 22 Jul 2026

Royal Academy Of Arts Burlington House 49 - 52 Piccadilly London W1J 0AN

Rooftop plant upgrades including replacement condensers, relocated units and new...

26/04711/LBC - 14 Jul 2026

The Dilly 21 Piccadilly London W1J 0BH

Retrospective strip-out of retail units at 23-26 Piccadilly and basements at 5A ...

26/04200/LBC - 25 Jun 2026

Nearby new applications

19 Earlham Street London WC2H 9LL

Display of an externally illuminated fascia sign and non-illuminated hanging sig...

2026/3172/A - 28 Jul 2026

81 Jermyn Street London SW1Y 6JF

Variation of condition 1 of planning permission dated 30 October 2025 (RN: 24/03...

26/05011/FULL - 27 Jul 2026

Regent Street London

Display of strings of LED lights suspended on catenary wires on 25 crossings on ...

26/05014/ADV - 27 Jul 2026

25 Old Bond Street London W1S 4QB

Details of revised boundary treatment / method statement for removal and reinsta...

26/05007/ADLBC - 24 Jul 2026

25 Old Bond Street London W1S 4QB

Removal of condition 21 of planning permission dated 1st May 2026 (RN: 25/07665/...

26/04966/FULL - 24 Jul 2026

25 Old Bond Street London W1S 4QB

Details of acoustic report / revised boundary treatment / new windows and doors ...

26/04976/ADFULL - 24 Jul 2026

Important details

Council
Westminster
Postcode
W1J 0DD
Received
15 Jul 2026
Validated
15 Jul 2026
Target decision
9 Sept 2026

Consultation & key dates

Alt. reference
PP-15079655

Historical activity at this location

38 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Refused
Display of 1:1 printed image of building and 3x externally illuminated advertising areas…
25/06290/ADV
2025 Approved
Variation of Condition 22 of planning permission Ref: 25/02581/FULL granted 23 June 2025…
25/04545/FULL
2025 Approved
Details of Code of Construction Practice pursuant to condition 8 (Part A) in relation to…
25/04557/ADFULL
2025 Approved
Alterations and extensions at roof level, including the creation of a roof terrace, insta…
25/02418/LBC
2025 Approved
Amendments to planning permission dated 11th December 2024 (RN:24/04081/FULL) for; 'Chang…
25/02940/NMA
2025
Variation to Conditions 1, 21 and 22, and removal of Conditions 23 and 24 of planning per…
25/02581/FULL
2025
Amendments to planning permission dated 11th December 2024 (RN:24/04081/FULL) forChange o…
25/01159/NMA
2024
Externally; alteration and extension at roof level, including roof terrace, green roof, a…
24/04082/LBC
2024
Change of use of part-basement, part-ground floor and part-first floor to Food Hall (Sui…
24/04081/FULL
2018 Refused
Installation of a telephone kiosk on the pavement on north side of Piccadilly, outside No…
18/00901/TELCOM
2017 Approved
Installation of removable stainless steel eyebolts for the hanging of Christmas Lights (s…
17/07680/LBC
2017 Refused
Installation of one public call box on the pavement on north side of Piccadilly, outside…
17/01674/TELCOM
2016 Approved
Internal alterations including repairs to ceilings and decorating at first floor level.
16/04191/LBC
Within ~100m

Nearby activity

2025 Approved
48 Regent Street London W1B 5RA
Display of an internally illuminated LED projecting sign displaying static images measuri…
25/05265/ADV
2025
54 Regent Street London W1B 5AS
Display of internally illuminated nano-film LED screen measuring 1.02m X 2.57m, 2.27m X 2…
25/08238/ADV
2025
1 Sherwood Street London W1F 7BL
Display of one externally illuminated projecting sign measuring 0.35m x 0.15m and one ext…
25/08075/ADV
2025 Approved
8 Air Street W1B 5AB
Cleaning of the Portland Stone elevations facing onto Regent Street, Glasshouse Street an…
25/06347/LBC
2025 Approved
The Dilly 21 Piccadilly London W1J 0BH
Update of the MEP infrastructure to include internal works to refurbish the existing inte…
25/05198/FULL
2025 Approved
The Dilly 21 Piccadilly London W1J 0BH
Update of the MEP infrastructure to include internal works to refurbish the existing inte…
25/04517/LBC
2025 Approved
215 - 217 Piccadilly London W1J 9HN
Partial demolition, enabling works, strip out and investigative works to Clydesdale Bank…
25/04379/LBC
2025 Approved
21B Jermyn Street London SW1Y 6HP
Display of non illuminated fascia sign measuring 1.104m X 0.4m
25/05725/ADV
2025 Approved
78 Regent Street London W1B 5RL
Shopfront alterations at ground floor level to the existing retail unit including the cut…
25/03782/LBC
2025 Approved
78 Regent Street London W1B 5RL
Shopfront alterations at ground floor level to the existing retail unit including the cut…
25/03781/FULL
2025 Approved
48 Regent Street London W1B 5RA
Display of a non-illuminated fascia sign measuring 1.20m x 1.9m.
25/05267/ADV
2025 Approved
56 Regent Street London W1B 5AS
Installation of bronze fascia signage lettering, new retractable canopy to shopfront with…
25/04243/LBC
2025 Approved
56 Regent Street London W1B 5AS
Installation of bronze logo to terrazzo flooring in entrance measuring 1.6m x 6.18m (Link…
25/04307/ADV
2025 Approved
56 Regent Street London W1B 5AS
Internal alterations at ground floor level.
25/04206/LBC
2025
Eros (Shaftesbury Memorial) Piccadilly Circus London W1J 0TR
Display of two Turtle Sculptures on Piccadilly Circus, one just west of the Eros Statue a…
25/03563/ADV
2025
23 - 27 Piccadilly London W1J 0DJ
Display of three non illuminated fasica sign measuring 0.95 x 2.385m and one non illumina…
25/02649/ADV
2025
23 - 27 Piccadilly London W1J 0DJ
Internal fit out of retail unit and external signage.
25/02602/LBC
2025
78 Regent Street London W1B 5RL
Display of one non illuminated fascia sign measuring 0.25m x 0.45m and one externally ill…
25/00643/ADV
2025
78 Regent Street London W1B 5RL
Internal alterations at ground floor and basement level of the existing retail unit at 78…
25/00637/LBC
2024 Approved
54 Regent Street London W1B 5AS
Display of a non-illuminated flag measuring 1.75m x 1.2m on a flagpole mounted on the Reg…
24/08296/ADV
2020 Approved
Le Meridien Hotel 21 Piccadilly London W1J 0BH
Display of four non-illuminated fascia signs measuring 0.30m x 2.65m, two non-illuminated…
20/06344/ADV
2020 Approved
Le Meridien Hotel 21 Piccadilly London W1J 0BH
Installation of new flags on existing flagpoles and advertising at ground floor level. In…
20/06336/LBC
2020 Approved
Fifth Floor 19-20 Piccadilly London W1J 0DG
Replacement of front fifth floor window with timber window, localised replacement of defe…
20/05285/FULL
2020 Approved
Fifth Floor 19-20 Piccadilly London W1J 0DG
Replacement of front fifth floor window with timber window, localised replacement of defe…
20/05286/LBC
2020 Approved
2 Jermyn Street London SW1Y 4XA
Repairs and alterations to structural steel framework and sign over canopy to stabilise l…
20/02620/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Householder decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision performance
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings