10 Piccadilly London W1J 0DD Data via plota.co.uk

26/03695/ADV - Advert Application (ADV) Approved

Proposal

Display of advertisements on ground floor hoarding along the Piccadilly frontage measuring 65m x 5.25m, Air Street frontage measuring 27m x 4.5m (reducing to 2.5m), Regent Street frontage measuring 54m x 5.85 (reducing down to 5.5m) and Piccadilly Circus frontage measuring 28m x 4.1m (reducing to 3.6m) with illuminated bulkheads for a temporary period from 01 July 2026 until 29 February 2028. Data via plota.co.uk

View original council record ↗

Application progress

Received
5 Jun 2026
Approved
25 Jun 2026

Approved on 25 Jun 2026 · Delegated Decision · Last checked 6 Jul 2026

Important details

Application type
Advert Application (ADV)
Postcode
W1J 0DD
Received
5 Jun 2026
Validated
5 Jun 2026
Ward
West End
Case officer
Show
Target decision
31 Jul 2026
Decision
Application Permitted
Decision date
25 Jun 2026
Decision level
Delegated Decision
Applicant
Show

Consultation & key dates

Alt. reference
PP-14979060
Env. assessment
No
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision performance
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026