16 Holland House,Parr's Way,London,Hammersmith And Fulham,W6 9YJ Data via plota.co.uk

P/2026/01600/ADV REGISTERED: Pending recommendation

Proposal

Display of 1no internally illuminated fascia lettering sign, 1no internally illuminated penguin logo sign and 1no. non-illuminated vinyl applied to shopfront glazing to western elevation of the building; display of 1no internally illuminated penguin logo sign to northern elevation of the building. Data via plota.co.uk

View original council record ↗Last checked

Application progress

Validated
16 Jul 2026
Received
17 Jul 2026
Decision
Expected by 10 Sept 2026

This application is under consideration - no decision has been issued yet. Plota predicted a decision around 14 Sept 2026; it is now day 60. The consultation period closed on 19 Aug 2026.

Site constraints 5

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Fulham Reach conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Hammersmith and Fulham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Inside the Hammersmith and Fulham built-up area.
Not affected
Not green belt · No listed building at the site · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Postcode
W6 9YJ
Received
17 Jul 2026
Validated
16 Jul 2026
Ward
Hammersmith Broadway
Case officer
Show
Applicant
Show

Decision outlook

Day 60, past the statutory target. 97% of signs and adverts in Hammersmith and Fulham are decided within thirteen weeks, which runs to 15 Oct 2026; extensions of time are common, and the council need not decide on the day. Last seen undecided on 12 Sept 2026.

Day 604 days past the 56-day target
78%decided within 8 weeks
97%approved
32decided in the last year

Plota live figures for signs and adverts decided by Hammersmith and Fulham in the last twelve months, from validation. Hammersmith and Fulham decision record →

Consultation & key dates

Consultation
17 Jul 2026
Comments by
19 Aug 2026
Site or press notice
29 Jul 2026
Statutory expiry
10 Sept 2026
Hammersmith and Fulham
Planning Authority Score
3.7/10
Below average
#210 of 296 councils
Relevant to this application:
Householder decisions

Hammersmith and Fulham is one of the slowest councils in England for householder decisions, ranking #281 out of 296. The council extends the time limit on 63% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 99% approval rate vs 90% nationally.

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Hammersmith and Fulham decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #20 of 296
99%
Householder approved
Above avg (90%) #4 of 296
33%
Decided in 8 weeks
Below avg (63%) #281 of 296
63%
Extended time limit
Above avg (41%) #275 of 296
97%
Minor dwellings approved
209 decided (1-9 homes)
100%
Major dwellings approved
1 decided (10+ homes)
92%
Change of use approved
37 decided
1,321
Total decisions
60 refused in the year to March 2026