South West Wing Bush House Strand London WC2B 4RD Data via plota.co.uk

26/04749/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of a non-illuminated scaffold wrap measuring 10.5m x 17.5m for a temporary period from 01 September 2026 to 01 December 2027. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
16 Jul 2026
✓
Validated
17 Jul 2026
✗
Refused
28 Jul 2026
Appeal
Not lodged

Refused on 28 Jul 2026 · Delegated Decision · Last checked 6 Aug 2026

Documents 11

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 28 Jul 2026 View ↗ PDF DELEGATED REPORT Report · 28 Jul 2026 View ↗

Statements & assessments 1

PDF DESIGN & ACCESS STATEMENT Design and Access Statement · 16 Jul 2026 View ↗

Plans & drawings 3

PDF PROPOSED ELEVATION Drawing · 16 Jul 2026 View ↗ PDF THE LOCATION PLAN_INCLUDED_IN_MIXEDCOMBINED PLANS Background Papers · 16 Jul 2026 View ↗ PDF EXISTING ELEVATION Drawing · 16 Jul 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 16 Jul 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 27 Jul 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 17 Jul 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 17 Jul 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 16 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 8

Strand conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
18 listed buildings within 150 m
Nearest: India House, Grade II, 45 m away · 3 Grade I, 15 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 18 with distances
Historic England ↗
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2B 4RD
Received
16 Jul 2026
Validated
17 Jul 2026
Ward
St James's
Case officer
Show
Target decision
11 Sept 2026
Decision
Application Refused
Decision date
28 Jul 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Detailed Planning Ltd

How this decision compares

Decided in 11 days from validation, 25 days faster than Westminster's median of 36 for signs and adverts. Refused, as 16% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 6 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15056734
Env. assessment
No

Historical activity at this location

37 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Details of windows pursuant to partial discharge of condition 29 of planning permsision d…
25/08092/ADFULL
2025
Detailed drawings of the new window sections and elevation pursuant to condition 30 of pl…
25/06719/ADFULL
2025 Approved
Details of code of construction practice pursuant to condition 20 of planning permission…
25/05603/ADFULL
2025
Details of a written scheme of investigation (WSI) (Part A) pursuant to Condition 12 of p…
25/03072/ADFULL
2025 Approved
Display of two digital screens behind the glass at ground floor level for temporary perio…
25/01201/ADV
2024 Approved
Display of non-illuminated adverts to eleven hoardings each measuring 2.2m x 1.36m (x 8)…
24/08723/ADV
2024
Reconfiguration and extension of the existing building, including: creation of double hei…
24/06619/FULL
2024 Approved
Display of vinyl on hoarding measuring 2.5m x 2.6m for a temporary period from 04 March 2…
24/00615/ADV
2023 Approved
Temporary display of nine non-illuminated vinyl hoarding advertisements measuring 2.45m x…
23/04566/ADV
2023 Withdrawn
Display of internally illuminated other sign measuring 2.2m X 1.36m, non illuminated hoar…
23/04567/ADV
2022 Approved
Refurbishment of the existing building and a dual alternative use for either Class E(g) O…
22/07479/FULL
2021 Withdrawn
Refurbishment and reconfiguration of the existing Bush House South-West Wing including an…
21/07179/FULL
Within ~100m

Nearby activity

2025
Flat 1 71 Eccleston Square London SW1V 1PJ
Internal alterations including formation of bedroom within the rear of the existing lower…
25/08128/LBC
2025
36 Longmoore Street London SW1V 1JF
Installation of door to front basement lightwell; new door opening at ground floor rear e…
25/08211/FULL
2025
11 Belgrave Road London SW1V 1TS
Installation of a metal gate at existing recess on Guildhall Street.
25/07825/FULL
2025
11 Belgrave Road London SW1V 1TS
Partial change of use of the existing cafe/ restaurant unit to office (Class E).
25/07512/FULL
2025
72 Eccleston Square London SW1V 1PJ
Installation of photovoltaic panels at main mansard roof level and to rear first floor fl…
25/07476/LBC
2025
72 Eccleston Square London SW1V 1PJ
Installation of photovoltaic panels at main mansard roof level and to rear first floor fl…
25/07475/FULL
2025
Fourth Floor 70 Eccleston Square London SW1V 1PJ
Alterations to roof and loft area to create habitable floor level including additional be…
25/07284/FULL
2025
Fourth Floor 70 Eccleston Square London SW1V 1PJ
Alterations to roof and loft area to create habitable floor level including additional be…
25/07285/LBC
2025
70 Eccleston Square London SW1V 1PJ
Replacement of the existing single pitch roof structure with flat roof area to restore a…
25/06631/LBC
2025
Flat 2 71 Eccleston Square London SW1V 1PJ
Internal alterations.
25/06311/LBC
2025 Approved
Flat 3 68 Eccleston Square London SW1V 1PJ
resubmitted under 25/05548/FULL and 25/05549/LBC (this application is no longer required)
25/04711/LBC
2025
Ground Floor Flat C 26 Belgrave Road London SW1V 1RG
Rear roof terrace and access door to this at ground floor level.
25/01092/FULL
2025
26 Belgrave Road London SW1V 1RG
Alterations and extension to basement flat including rear courtyard infill extension, fro…
25/01068/FULL
2024
72 Eccleston Square Mews London SW1V 1QN
Demolition of existing dwelling except front facade, construction of new dwelling incorpo…
24/03394/FULL
2024
Flat 7 Sovereign Court 47 - 51 Gillingham Street London SW1V 1HS
Replacement of all single glazed timber sash windows with double glazed UPVc sash windows…
24/02918/FULL
2024 Approved
99 Wilton Road London SW1V 1DT
Display of an internally illuminated projecting sign measuring 0.45m x 0.45m and two non…
24/00400/ADV
2023 Approved
Gillingham House 38-44 Gillingham Street London SW1V 1HU
Part demolition, remodelling and extension of existing part eight and part four storey bu…
23/01690/FULL
2023 Approved
74B Eccleston Square London SW1V 1PJ
Internal alterations at first floor level.
23/04420/LBC
2022 Refused
70 Eccleston Square London SW1V 1PJ
Rebuild roof structure to remove double pitch and replacement with single pitch with flat…
22/07704/LBC
2022 Refused
70 Eccleston Square London SW1V 1PJ
Rebuilding of the roof structure to remove double pitch and replacement with single pitch…
22/07414/FULL
2016 Approved
13 Belgrave Road London SW1V 1RB
Replacement of UPVC windows to front elevation with timber windows [retention of works].
16/04650/FULL
2016 Approved
Pavement Area Ajacent To Gillingham Street London
Installation of 'parklet' on the pavement area adjacent to Gillingham Street comprising s…
16/04130/FULL
2016 Refused
3 Guildhouse Street London SW1V 1JJ
Erection of a mansard roof extension.
16/02492/FULL
2016 Approved
74 Eccleston Square London SW1V 1PJ
Installation of new roof light and roofing on rear projection. Associated internal altera…
16/01739/LBC
2016 Approved
74 Eccleston Square London SW1V 1PJ
Installation of new roof light and roofing on rear projection. Associated internal altera…
16/01738/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings