Ivybridge Retail Park, Unit 1,Twickenham Road,Isleworth,TW7 7DY Data via plota.co.uk

Approved P/2026/1995 - Advertisement Application
Signs & adverts
Council
Hounslow 2.1/10
Date received
15 Jul 2026
Date validated
15 Jul 2026
Decision date
24 Aug 2026
Postcode
TW7 7DY
Type
Advertisement Application

Description

Installation of internally illuminated canopy fascia signs to the front entrance of the shop and two replacement non illuminated signs to the existing totem poles fronting the Twickenham Road. Data via plota.co.uk

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Last checked

How this decision compares

Decided in 40 days from validation, 9 days faster than Hounslow's median of 49 for signs and adverts. Approved, as 63% of signs and adverts here are.

83%decided within 8 weeks
63%approved
59decided in the last year

Plota live figures for signs and adverts decided by Hounslow in the last twelve months, from validation. Hounslow decision record →

Site constraints 4

Article 4 direction
Dwellinghouses (C3) to small HMOs (C4) - borough-wide Article 4 Direction. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Hounslow AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Inside the Hounslow built-up area; Designated open space 23 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 12 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

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Erection of a rear roof extension.

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Historical activity at this location

10 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2021 Withdrawn
332 TWICKENHAM ROAD, ISLEWORTH, TW7 7DX
Formation of a crossover at the front of the site.
P/2021/2132
2020 Withdrawn
UNIT 2 IVYBRIDGE RETAIL PARK TWICKENHAM ROAD, ISLEWORTH, TW7 7DY
Proposed advertisement for a Fascia Signs, and an hanging sign
P/2020/3318
2020 Approved
TELECOMMUNICATIONS MONOPOLE HSW13160 ADJACENT TO IVY BRIDGE RETAIL PARK TWICKENHAM ROAD, ISLEWORTH, TW7 7DX
Installation of an 18 metre monopole with wrapround cabinet at base and associated ancill…
PALL/2020/3155
2020 Approved
TELECOMMUNICATIONS MONOPOLE HSW13160 ADJACENT TO IVY BRIDGE RETAIL PARK TWICKENHAM ROAD ISLEWORTH TW7 7DX
Installation of an 18 metre monopole with wrapround cabinet at base and associated ancill…
PA/2020/3155
2020 Approved
UNIT 2 IVYBRIDGE RETAIL PARK TWICKENHAM ROAD, ISLEWORTH, TW7 7DY
Certificate of lawfulness for the proposed selling of food from Unit 2
P/2020/0184
2020 Approved
UNIT 2 IVYBRIDGE RETAIL PARK TWICKENHAM ROAD, ISLEWORTH, TW7 7DY
Removing the existing external door and widening the structural opening to accommodate a…
P/2020/0185
2017 Approved
332 TWICKENHAM ROAD ISLEWORTH TW7 7DX
External wall insulation
P/2019/4663
2017 Approved
314 TWICKENHAM ROAD ISLEWORTH TW7 7DX
External wall insulation
P/2019/4594
2017 Approved
312 TWICKENHAM ROAD ISLEWORTH TW7 7DX
External wall insulation
P/2020/0124
2016 Approved
IVYBRIDGE RETAIL PARK TWICKENHAM ROAD ISLEWORTH LONDON TW7 7DY
Installation of one internally illuminated and five non illuminated fascia signs to the s…
P/2016/0562
Hounslow
Planning Authority Score
2.1/10
Poor
#268 of 296 councils
Relevant to this application:
Other decisions

Hounslow is slower than most councils at deciding householder applications, ranking #203 out of 296. 47% of applications have the time limit extended, above the 41% national average. Hounslow is also one of the strictest councils - it refuses more householder applications than almost any other, with only 75% approved vs 90% nationally.

One of the strictest councils
only 75% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Hounslow decision statistics
Based on MHCLG data, the year to March 2026
71%
Overall approval rate
Below avg (87%) #294 of 296
75%
Householder approved
Below avg (90%) #293 of 296
56%
Decided in 8 weeks
Below avg (63%) #203 of 296
47%
Extended time limit
Above avg (41%) #208 of 296
38%
Minor dwellings approved
82 decided (1-9 homes)
93%
Major dwellings approved
14 decided (10+ homes)
29%
Change of use approved
72 decided
1,191
Total decisions
340 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings