Northfields House Cambridge Road Sawbridgeworth Hertfordshire CM21 9BZ Data via plota.co.uk

3/26/0014/ADV - Advertisement Consent Awaiting decision

Proposal

The erection of a freestanding advertisement sign detailing a newly acquired site by David Wilson Homes Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
8 Jan 2026
Decision
Expected by 5 Mar 2026

This application is under consideration - no decision has been issued yet. Plota predicted a decision around 12 Sept 2026; it is now day 247.

Site constraints 3

Agricultural land, grade 4
Poor quality farmland, not best and most versatile. Predicted from the national soil map. The older provisional map, which most planning maps still show, had this area as grade 3. The predicted grade is Defra's current estimate; only a site survey settles it.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Also on the record
2 listed buildings within 150 m; Green belt 35 m away: London.
Not affected
Outside flood zones 2 and 3 · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement Consent
Postcode
CM21 9BZ
Received
8 Jan 2026
Validated
8 Jan 2026
Ward
Sawbridgeworth
Parish
Sawbridgeworth Town Council
Case officer
Show
Target decision
5 Mar 2026
Agent
Pegasus Group

Decision outlook

Day 247, past the statutory target. 83% of advertisement consent in East Hertfordshire are decided within thirteen weeks; extensions of time are common, and the council need not decide on the day. Last seen undecided on 6 Sept 2026.

Day 247191 days past the 56-day target
58%decided within 8 weeks
100%approved
12decided in the last year

Plota live figures for advertisement consent decided by East Hertfordshire in the last twelve months, from validation. East Hertfordshire decision record →

Public comments

No public comments yet.

Last counted 6 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14387346
Statutory expiry
5 Mar 2026
Env. assessment
No
East Hertfordshire
Planning Authority Score
4.9/10
Below average
#152 of 296 councils
Relevant to this application:
Other decisions

East Hertfordshire is faster than most councils at deciding householder applications, ranking #93 out of 296. East Hertfordshire is also one of the strictest councils - it refuses more householder applications than almost any other, with only 84% approved vs 90% nationally.

One of the strictest councils
only 84% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
East Hertfordshire decision statistics
Based on MHCLG data, the year to March 2026
81%
Overall approval rate
Below avg (87%) #256 of 296
84%
Householder approved
Below avg (90%) #256 of 296
73%
Decided in 8 weeks
Above avg (63%) #93 of 296
36%
Extended time limit
Below avg (41%) #109 of 296
53%
Minor dwellings approved
128 decided (1-9 homes)
82%
Major dwellings approved
11 decided (10+ homes)
94%
Change of use approved
36 decided
1,184
Total decisions
223 refused in the year to March 2026