Vantage West,Great West Road,Brentford,TW8 9AG Data via plota.co.uk

P/2026/1590 - Advertisement Application Refused

Proposal

Installation of a temporary vinyl banner sign for a period of two years. Data via plota.co.uk

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View original council record ↗Last checked 12 Sept 2026, 16:08

Application progress

✓

Validated

28 May 2026

✓

Received

3 Jun 2026

✗

Refused

10 Sept 2026

Appeal

Not lodged

Refused on 10 Sept 2026 · Last checked 12 Sept 2026

Documents 7

Site constraints 4

2 Article 4 directions

Change of use or development that would result in new dwellings (Class MA/ZA) · Dwellinghouses (C3) to small HMOs (C4) - borough-wide Article 4 Direction. Named permitted development rights are withdrawn here.

An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.

Air quality management area: Hounslow AQMA

The council has declared the area as failing an air quality objective.

Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.

Council record ↗

Habitat network: Network Enhancement Zone 2

Where habitat is joined up enough to work as a network. Context, not a constraint on its own.

Also on the record

Inside the Hounslow built-up area.

Not affected

Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

8 Sept 2026Pending

Great West House,993 Great West Road,Brentford,TW8 9DF

Alteration to the central staircore external elevation, replacing the existing f...

P/2026/2523

19 Aug 2026Pending

DEVELOPMENT SITE ADJACENT TO 1050 GREAT WEST ROAD, BRENTFORD, TW8 0LW

Details of Condition 20 (GLA's Whole Life-Cycle Carbon Assessment) and Condition...

P/2026/2353

30 Jul 2026Approved

20 Adelaide Terrace,Great West Road,Brentford,TW8 9PQ

Erection of a single storey rear and side extension.

P/2026/2208

22 May 2026Approved

Hyundai Motor UK ,Great West Road, Brentford, TW8 0LW

Details of Conditions 2 (details of a shroud to be installed on the eastern elev...

P/2026/1555

Nearby new applications

9 Sept 2026Pending

Brentford Community Stadium, Lionel Road South, Brentford, TW8 0RU

Use of the existing stadium for live music events utilising the pitch for up to ...

P/2026/2531

4 Sept 2026Pending

3 Cope Studios, Brooks Road, Chiswick, London, W4 3BJ

Works to trees in a conservation area. Gleditsia x 2 - Reduce height by 4m, widt...

P/2026/2520

2 Sept 2026Pending

2 Cope Studios, Brooks Road, Chiswick, London, W4 3BJ

Works to tree in a Conservation Area 1 X T1 Gleditsia reduce crown height by 4m...

P/2026/2491

28 Aug 2026Pending

22 Waldeck Road, Chiswick, London, W4 3NP

Erection of rear roof extension with two front roof windows to the house.

P/2026/2450

18 Aug 2026Approved

7 Clarence Road, Chiswick, London, W4 3AS

Works to trees within a conservation area - Conifer (T1) - Removal of dead and h...

P/2026/2347

4 Aug 2026Approved

30 Waldeck Road,Chiswick,W4 3NP

Erection of a rear roof extension with two front roof windows and rear juliet ba...

P/2026/2252

Important details

Council: Hounslow
Application type: Advertisement Application
Postcode: TW8 9AG
Received: 3 Jun 2026
Validated: 28 May 2026
Ward: Brentford East
Case officer: Show
Decision: REFUSED
Decision date: 10 Sept 2026
Applicant: Show

How this decision compares

Decided in 105 days from validation, 56 days slower than Hounslow's median of 49 for signs and adverts. Refused, as 37% of signs and adverts here are.

This one105d

Council49d

UK54d

83%decided within 8 weeks

63%approved

59decided in the last year

Plota live figures for signs and adverts decided by Hounslow in the last twelve months, from validation. Hounslow decision record →

Consultation & key dates

Consultation: 3 Jun 2026
Comments by: 3 Jun 2026
Statutory expiry: 23 Jul 2026

Historical activity at this location

9 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved

Vantage West Great West Road, Brentford, TW8 9AG

Prior approval for the change of use from Use Class E to 178 residential units, Use Class…

PAC/2025/0360 27 Mar 2025

2024 Refused

Vantage West Great West Road, Brentford, TW8 9AG

Prior approval for the change of use from Use Class E to 178 residential units (Use Class…

PAC/2024/3781 3 Jan 2025

2023 Approved

VANTAGE WEST FLOOR 10 GREAT WEST ROAD, BRENTFORD, TW8 9AG

Installation of one non-illuminated flex face sign fitted to the side of the building

P/2023/0108 6 Apr 2023

2022 Withdrawn

961 GREAT WEST ROAD, BRENTFORD, TW8 9FX

Variation of condition 8 (opening hours) to allow the changes to the opening hours of uni…

P/2022/0665 20 Jul 2022

2019 Approved

VANTAGE WEST GREAT WEST ROAD, BRENTFORD, TW8 9AG

Installation of one internally Illuminated flex face system fitted to the side of the bui…

P/2019/0935 23 May 2019

2019 Approved

961 GREAT WEST ROAD, BRENTFORD, TW8 9FX

Erection of three internally illuminated wall-mounted fascia signs

P/2019/0310 20 Mar 2019

2017 Approved

VANTAGE LONDON GREAT WEST ROAD BRENTFORD TW8 9AG

Erection of a non-illuminated signage zone comprising six advertisements on western flank…

P/2017/4579 19 Dec 2017

2017 Approved

VANTAGE WEST GREAT WEST ROAD BRENTFORD TW8 9AG

Erection of a non-illuminated signage zone comprising six advertisements on western flank…

P/2017/2058 29 Jun 2017

2016 Approved

VANTAGE WEST GREAT WEST ROAD BRENTFORD LONDON TW8 9GG

Installation of a temporary non-illuminated 6 metre x 17.26 metre canvas banner on the we…

P/2016/0230 14 Mar 2016

Hounslow

Planning Authority Score

2.1/10

Poor

#268 of 296 councils

Relevant to this application:

Other decisions

Hounslow is slower than most councils at deciding householder applications, ranking #203 out of 296. 47% of applications have the time limit extended, above the 41% national average. Hounslow is also one of the strictest councils - it refuses more householder applications than almost any other, with only 75% approved vs 90% nationally.

One of the strictest councils

only 75% approved vs 90% nationally

These figures are council-wide context, not a prediction for this application. View full council performance

Hounslow decision statistics

Based on MHCLG data, the year to March 2026

71%

Overall approval rate

Below avg (87%) #294 of 296

75%

Householder approved

Below avg (90%) #293 of 296

56%

Decided in 8 weeks

Below avg (63%) #203 of 296

47%

Extended time limit

Above avg (41%) #208 of 296

38%

Minor dwellings approved

82 decided (1-9 homes)

93%

Major dwellings approved

14 decided (10+ homes)

29%

Change of use approved

72 decided

1,191

Total decisions

340 refused in the year to March 2026