Advertising Right Adjacent 4 Woodford Road Forest Gate London E7 0EH Data via plota.co.uk

26/00927/ADV - Advertisement Consent Refused

Proposal

Retrospective application for the display of 1 internally illuminated hoarding freestanding digital advertising display. Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
28 Apr 2026
Refused
29 Jun 2026
Appeal
Not lodged

Refused on 29 Jun 2026 · Delegated decision · Last checked 5 Jul 2026

Site constraints 3

Air quality management area: Newham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Inside the Newham built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Newham
Application type
Advertisement Consent
Postcode
E7 0EH
Received
28 Apr 2026
Validated
28 Apr 2026
Ward
Forest Gate North
Parish
Forest Gate Community Forum
Case officer
Show
Decision
Refuse
Decision date
29 Jun 2026
Decision level
Delegated decision
Applicant
Show
Agent
Wildstone

How this decision compares

Decided in 62 days from validation, 6 days slower than Newham's median of 56 for signs and adverts. Refused, as 8% of signs and adverts here are.

65%decided within 8 weeks
92%approved
54decided in the last year

Plota live figures for signs and adverts decided by Newham in the last twelve months, from validation. Newham decision record →

Consultation & key dates

Env. assessment
No
Newham
Planning Authority Score
3.7/10
Below average
#211 of 296 councils
Relevant to this application:
Other decisions

Newham ranks #191 out of 296 councils for householder decision speed. Householder applications are slightly less likely to be approved here (87%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Newham decision statistics
Based on MHCLG data, the year to March 2026
83%
Overall approval rate
Below avg (87%) #239 of 296
87%
Householder approved
Below avg (90%) #233 of 296
59%
Decided in 8 weeks
Below avg (63%) #191 of 296
39%
Extended time limit
Below avg (41%) #140 of 296
51%
Minor dwellings approved
67 decided (1-9 homes)
100%
Major dwellings approved
2 decided (10+ homes)
59%
Change of use approved
51 decided
989
Total decisions
170 refused in the year to March 2026