107 Charing Cross Road London WC2H 0DT Data via plota.co.uk

26/01559/ADV - Advert Application (ADV) Approved

Proposal

Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images (Bus Shelter Pavement Outside 107 Charing Cross Road) Data via plota.co.uk

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View original council record ↗

Application progress

✓
Received
10 Mar 2026
✓
Approved
24 Jun 2026

Approved on 24 Jun 2026 · Complex Delegated Decision · Last checked 28 Jul 2026

Documents 13

Decision & officer reports 3

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 25 Jun 2026 View ↗ PDF DELEGATED REPORT Report · 25 Jun 2026 View ↗ PDF DECISION NOTICE Background Papers · 10 Mar 2026 View ↗

Plans & drawings 1

PDF PLANNING PACK Drawing · 10 Mar 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 10 Mar 2026 View ↗ PDF FEECALCULATION Background Papers · 10 Mar 2026 View ↗

Other documents 7

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 22 Mar 2026 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 22 Mar 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 16 Mar 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 10 Mar 2026 View ↗ PDF TFL APPLICATION LETTER WESTMINSTER JAN 2026 Background Papers · 10 Mar 2026 View ↗ PDF JCD COVERING LETTER WESTMINSTER Background Papers · 10 Mar 2026 View ↗ PDF APPENDIX A TFL ADVERTISED SHELTER SPECIFICATION Background Papers · 10 Mar 2026 View ↗

All documents on the council site ↗

Other new applications on this street

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26/01805/NMA - 19 Mar 2026

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9 - 10 Floral Street London WC2E 9HW

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2H 0DT
Received
10 Mar 2026
Validated
10 Mar 2026
Ward
West End
Case officer
Show
Target decision
5 May 2026
Decision
Application Permitted
Decision date
24 Jun 2026
Decision level
Complex Delegated Decision
Applicant
Show
Agent
JCDecaux UK Ltd

Consultation & key dates

Alt. reference
PP-14770356
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2016 Approved
Display of illuminated double-sided freestanding forum structure, featuring 2 x Digital 8…
16/06197/ADV
Within ~100m

Nearby activity

2025
Unit 1 Ilona Rose House Manette Street London W1D 4AL
Display of 3 vinyl lettering and opening times to glazing each measuring 0.30m x 0.40m (s…
25/07705/ADV
2025 Approved
Ilona Rose House Manette Street London W1D 4AL
Use of land for the placing of tables and chairs to seat 208 within an area measuring 42…
25/05473/FULL
2025
The Z Hotel Soho 17 Moor Street London W1D 5AP
Display of externally illuminated sign with lettering measuring 0.65m 0.65m x 0.15m x 0.6m
25/06909/ADV
2025 Approved
Unit 1 Ilona Rose House Manette Street London W1D 4AL
Alterations to existing windows and doors to unit facade involving new glazing and ventil…
25/03983/FULL
2024 Approved
125 Shaftesbury Avenue London WC2H 8AD
Remodelling, refurbishment and extension of the existing building to provide Use Class E…
2024/5408/P
2025
10 Old Compton Street London W1D 4TF
Replacement of an existing ground floor shopfront window with two new sash windows.
25/03534/FULL
2025
10 Moor Street London W1D 5NF
Display of non illuminated fascia sign measuring 5.175m X 0.61m
25/00542/ADV
2025
Basement And Ground Floor 15 Greek Street London W1D 4DP
Refurbishment of the existing front of house spaces including the installation of a new s…
25/00550/FULL
2023 Approved
Phoenix Theatre 112 Charing Cross Road London WC2H 0JP
Detailed drawings or samples of materials of new internal door (condition 4a) and interna…
2023/4980/L
2024
Basement And Ground Floor 23 - 24 Greek Street London W1D 4DZ
Display of externally illuminated fascia sign measuring 1.72m x 0.63m and 2 externally il…
24/08914/ADV
2024
Basement And Ground Floor 23 - 24 Greek Street London W1D 4DZ
Alterations to existing shopfronts. (Linked with 24/08914/ADV)
24/08913/FULL
2024
125 Shaftesbury Avenue London Borough Of Camden London WC2H 8AD
Remodelling, refurbishment and extension of the existing building to provide Use Class E…
24/08484/OBS
2024
Basement And Ground Floor 15 Greek Street London W1D 4DP
Replacement shopfront. (Linked with 24/08044/ADV)
24/08043/FULL
2024 Withdrawn
14 - 15 Manette Street London
Internal and external alterations in connection with use of the building as a restaurant…
24/06977/LBC
2024 Approved
10 and 11 Denmark Street London Camden WC2H 8LS
Partial demolition of the rear internal party wall to create a double door opening betwee…
2024/3919/L
2024 Approved
125 Shaftesbury Avenue London Camden WC2H 8AD
Installation of a temporary external steel-framed structure at first floor level for the…
2024/3725/P
2024
14 - 15 Manette Street London
Removal of the existing gates, fire escape stair and plant equipment; installation of new…
24/06976/FULL
2024
125 Shaftesbury Avenue London Borough Of Camden London WC2H 8AD
Installation of a temporary external steel-framed structure at first floor level for the…
24/06284/OBS
2024
First Floor To Third Floor 20 Greek Street London W1D 4DU
Display for a temporary period of six months of a non-illuminated estate agent board loca…
24/05238/AD7
2024 Approved
125 Shaftesbury Avenue London WC2H 8AD
Use of the existing ground floor entrance, first to fourth floors and ninth floor of 125…
2024/1444/P
2019 Approved
2 Old Compton Street London W1D 4TA
Installation of external lighting scheme.
19/05117/LBC
2019 Approved
2 Old Compton Street London W1D 4TA
Installation of external lighting scheme.
19/05116/FULL
2019 Approved
2 Old Compton Street London W1D 4TA
Internal works including a replacement bar servery on ground floor and conversion of a be…
19/05301/LBC
2019 Approved
2 Old Compton Street London W1D 4TA
Installation of new externally illuminated fascia and projecting signs on the Old Compton…
19/04552/LBC
2019 Refused
95 Charing Cross Road London WC2H 0DP
Installation of a roller shutter
19/05252/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision performance
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings