Selfridges 400 Oxford Street London W1A 1AB Data via plota.co.uk
26/03950/ADV - Advert Application (ADV)
Approved
Proposal
Display of internally illuminated digital art displays measuring 10.5,m x 9.0m, internally illuminated column light strips measuring 10.0m x 0.6m and internally illuminated Christmas decorations (trees) on Oxford Street and Duke Street for a temporary period, and use of moving lighting effects. Linked with 26/03951/LBC… Data via plota.co.uk
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Application progress
✓
Received
16 Jun 2026
✓
Approved
30 Jul 2026
Approved on 30 Jul 2026 · Delegated Decision · Last checked 7 Aug 2026
Documents 24
Decision & officer reports 2
Statements & assessments 2
Plans & drawings 16
PDF
EXISTING ANCHORS
Drawing · 1 Jul 2026
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PDF
REVISED DRAWING
Drawing · 1 Jul 2026
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IMG
DAYTIME VISUAL
Drawing · 1 Jul 2026
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PDF
XMAS DISPLAY - FIXING SAFETY STRATEGY
Drawing · 1 Jul 2026
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PDF
LOCATION PLAN
Drawing · 16 Jun 2026
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PDF
RS00_2_BLOCK PLAN EXISTING
Drawing · 16 Jun 2026
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PDF
RS00_3_PROPOSED PLAN
Drawing · 16 Jun 2026
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PDF
RS00_4_CORNER PLAN DETAIL
Drawing · 16 Jun 2026
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PDF
RS00_5_EXISTING FACADES
Drawing · 16 Jun 2026
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PDF
RS00_6_PROPOSED ELEVATIONS
Drawing · 16 Jun 2026
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PDF
RS00_7_OXFORD ST PROPOSED
Drawing · 16 Jun 2026
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PDF
RS00_8_DUKE ST PROPOSED
Drawing · 16 Jun 2026
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PDF
RS00_9_COLUMN LIGHT DETAIL
Drawing · 16 Jun 2026
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PDF
STRUCTURAL TRUSS
Drawing · 16 Jun 2026
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PDF
RS00_11_CORNER VISUAL
Drawing · 16 Jun 2026
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PDF
EXISTING ANCHORS
Drawing · 16 Jun 2026
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Application forms 1
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1A 1AB
- Received
- 16 Jun 2026
- Validated
- 16 Jun 2026
- Ward
- West End
- Case officer
- Show
- Target decision
- 11 Aug 2026
- Decision
- Application Permitted
- Decision date
- 30 Jul 2026
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- Montagu Evans LLP
Public comments
No public comments yet.
Last counted 7 Aug 2026
Consultation & key dates
- Alt. reference
- PP-12331757
- Env. assessment
- No
Historical activity at this location
50 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
2025
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked…
2025
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linke…
2025
Approved
Display of internally illuminated Christmas decorations on Oxford Street and Duke Street…
2025
Approved
Display of internally illuminated Christmas decorations on Oxford Street and Duke Street…
2025
Approved
Use of part of the fourth floor for either members club (Sui Generis) for a temporary per…
2025
Approved
Use of part of the fourth floor for either members club (Sui Generis) for a temporary per…
2024
Approved
Continued temporary use of part fifth floor and front terrace as a restaurant (Use Class…
2024
Approved
Continued temporary use of part fifth floor and front terrace as a restaurant (Use Class…
2023
Installation of a Standby Generator within an acoustic enclosure located on the roof of t…
2023
Approved
Internal works comprising the introduction of double doors and associated side panels to…
2023
Approved
Internal works to the Beauty Hall within the Classic Building of Selfridges.
2022
Withdrawn
Display of internally and externally illuminated signage on Oxford Street measuring 7.8 m…
2022
Withdrawn
Installation of internally and externally illuminated signage on Oxford Street measuring…
2022
Approved
Installation of new lead cladding, a new containment system to the first floor cornice le…
2022
Approved
Installation of new lead cladding, a new containment system to the first floor cornice le…
2022
Approved
Removal and introduction of internal fire shutters and associated works at sub-basement l…
2022
Approved
Display of illuminated Christmas foliage to the ground floor windows and doors for a temp…
2022
Approved
Display of illuminated Christmas foliage to the ground floor windows and doors for a temp…
2022
Approved
Use of part fifth floor and front terrace as a restaurant (Use Class E) and retention of…
2022
Approved
Use of part fifth floor and front terrace as a restaurant (Use Class E) and retention of…
2016
Approved
Display of adverts on a hoarding, comprising illuminated letters at ground floor level, m…
2016
Refused
Display of internally illuminated (letters only) advert attached to a hoarding at ground…
2016
Approved
Use of part fifth floor and front terrace as a restaurant (Class A3) and the retention of…
2016
Approved
Retention of existing canopy for a temporary period between 1st May 2016 and 1st November…
2016
Approved
Installation of 3no. air handling units to roof and new open mesh walkway and stair.
Within ~100m
Nearby activity
2025
Approved
Duke Street London W1U 3EG
Display of illuminated festive lighting measuring 2m x 8m suspended on catenary wires at…
2025
Pitch 1731 Balderton Street London W1K 6TL
Retention of street trading kiosk for retail purposes.
2024
Concession Selfridges 400 Oxford Street London W1A 1AB
Internal works to the Beauty Hall / Wonder Room Portals.
2024
Approved
Ground Floor 37 Duke Street London W1U 1LN
Alteration to existing shopfront.
2024
439-441 Oxford Street London W1C 2PN
Alterations to the shopfront.
2024
Approved
Ground Floor 37 Duke Street London W1U 1LN
Display of internally illuminated (halo illuminated letters only) fascia sign measuring 0…
2023
439-441 Oxford Street London W1C 2PN
Demolition between 439 and 443 Oxford Street, new door opening, demolition between 443 Ox…
2023
Approved
445 Oxford Street London W1C 2NA
Display of a halo illuminated (letters only) fascia sign measuring 0.65m x 6.0m and an in…
2022
Approved
439-441 Oxford Street London W1C 2PN
Display of externally illuminated Christmas decorations to front facade during the christ…
2022
Food Hall Selfridges 400 Oxford Street London W1A 1AB
Installation of a new ventilation grille to underside of existing canopy.
2022
Approved
39 Duke Street London W1U 1LP
Display of an externally illuminated fascia sign measuring 1.58m x 0.17m and two external…
2021
Withdrawn
Duke Street London W1U 3EG
Display of three rows of non illuminated banner signs measuring 2.0m x 1.0m suspended ove…
2021
Approved
Duke Street London W1U 3EG
Display of Christmas decorations across Duke Street in four locations north of Oxford Str…
2021
Refused
Bus Shelter Outside 400 Oxford Street London
Bus shelter North side of 400 Oxford Street: Display of externally illuminated sign measu…
2021
Refused
Bus Shelter Outside 421-429 Oxford Street London
Display of externally illuminated 3D structure on the roof of a bus shelter South of 421…
2021
Refused
Bus Shelter Outside 400 Oxford Street London
Display of externally illuminated 3D structure on the roof of a bus shelter north side of…
2021
Refused
Bus Shelter Outside 421-429 Oxford Street London
Display of externally illuminated 3D structure on the roof of a bus shelter outside of 42…
2020
Approved
20 Balderton Street London W1K 6TL
Display of public art for a temporary period, until 1 July 2021, on non-illuminated hoard…
2020
Approved
443 - 445 Oxford Street London W1C 2NA
Display of two internally illuminated (letters only) hanging signs measuring 0.66m x 0.60…
2019
Approved
421 Oxford Street London W1C 2PJ
Variation of Condition 1 of planning permission dated 10 September 2019 (RN: 19/05909) fo…
2016
Approved
431 - 433 Oxford Street London W1C 2DA
Installation of new plant equipment and fire escape stair at basement, ground and first f…
2016
Withdrawn
Concession 1 Ground Floor Selfridges 400 Oxford Street London W1A 1AB
Variation of condition 1 of listed building concent dated 03 August 2015 (RN: 15/04907/LB…
2016
Approved
Keysign House 421 - 429 Oxford Street London W1C 2PH
Relocation of substations to land at the northern end of Balderton Street, adjacent to th…
2016
Approved
Fifth Floor Selfridges 400 Oxford Street London W1A 1AB
Replacement of rooflights, installation of a combined supply extract unit located interna…
2016
Approved
Fifth Floor Selfridges 400 Oxford Street London W1A 1AB
Replacement of rooflights, installation of a combined supply extract unit located interna…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision performance
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
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Selfridges 400 Oxford Street London W1A 1AB
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