Wichelstowe Development Area Mill Lane Swindon

Application Pending Decision S/ADV/26/0400
Council
Date received
26 Mar 2026
Date validated
26 Mar 2026
Postcode
SN1 7DS

Description

Marketing signs and static flags located within Middle and West Wichel, including Wharf Road /Wichel Way Roundabout, Wichel Way, and the Foxham Way/Blackhorse Way Junction. The signs are different sizes - One directional 4m x 2m totem sign on Wichel Way; one marketing gateway sign 4m x 3m on Foxham Way/Blackhorse Way Junction, three open space totem signs 0.6m x 1.1m, and one 2.5m x 9.2m marketing sign at Wharf Road /Wichel Way Roundabout. Four sets of four static flag poles and marketing flags.

Swindon
Planning Authority Score
7.4/10
Good
#40 of 282 councils
Relevant to this application:
Householder decisions

Swindon is one of the fastest councils in England for householder decisions, ranking #16 out of 282. Only 13% of applications have the time limit extended, well below the 40% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (89%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Swindon decision performance
Based on MHCLG data, 2025
89%
Overall approval rate
Above avg (87%) #138 of 282
89%
Householder approved
Below avg (90%) #202 of 282
89%
Decided in 8 weeks
Above avg (64%) #16 of 282
13%
Extended time limit
Below avg (40%) #7 of 282
83%
Minor dwellings approved
72 decided (1-9 homes)
94%
Major dwellings approved
18 decided (10+ homes)
86%
Change of use approved
64 decided
772
Total decisions
83 refused in 2025