Esso 453 Princes Road Dartford DA1 1RB Data via plota.co.uk

26/00468/ADV - ADV Advert Application Approved

Proposal

Display of a freestanding, single-sided, D6 small format digital advertising display of static advertisements on rotation Data via plota.co.uk

View original council record ↗

Application progress

Received
22 Apr 2026
Consultation
28 Apr 2026
Approved
28 May 2026

Approved on 28 May 2026 · Delegated Decision · Last checked 5 Jul 2026

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Important details

Council
Dartford
Application type
ADV Advert Application
Postcode
DA1 1RB
Received
22 Apr 2026
Validated
22 Apr 2026
Ward
Brent
Parish
Not Parished
Case officer
Show
Target decision
17 Jun 2026
Decision
Consent for Advert.
Decision date
28 May 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Alder King Planning Consultants

Consultation & key dates

Alt. reference
PP-14861002
Neighbours
28 Apr 2026
Consultation
28 Apr 2026
Comments by
19 May 2026
Env. assessment
No
Dartford
Planning Authority Score
5/10
Average
#146 of 296 councils
Relevant to this application:
Other decisions

Dartford is faster than most councils at deciding householder applications, ranking #92 out of 296. Dartford is also one of the strictest councils - it refuses more householder applications than almost any other, with only 80% approved vs 90% nationally.

One of the strictest councils
only 80% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Dartford decision performance
Based on MHCLG data, the year to March 2026
79%
Overall approval rate
Below avg (87%) #264 of 296
80%
Householder approved
Below avg (90%) #278 of 296
73%
Decided in 8 weeks
Above avg (63%) #92 of 296
33%
Extended time limit
Below avg (41%) #74 of 296
61%
Minor dwellings approved
46 decided (1-9 homes)
100%
Major dwellings approved
2 decided (10+ homes)
68%
Change of use approved
25 decided
595
Total decisions
126 refused in the year to March 2026