Victory House 99 - 101 Regent Street London W1B 4EZ Data via plota.co.uk

26/03037/FULL - Full Planning Permission Application Pending

Proposal

External alterations to Swallow Street, including the removal of an entrance to reinstate the full glazing to the retail unit fronting on Swallow Street and creation of a new office entrance with replacement canopy above the refurbished office door and the removal of an existing step with a stone ramp. Installation of replacement plant equipment at fifth floor level and within the extended lift motor room. Introduction of an amenity roof terrace at second floor level with a new double door opening. Alongside, the installation of proposed new steel windows incorporating louvred grilles on the Sackville Street elevation, and associated works. [Linked to 26/03038/LBC] Data via plota.co.uk

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View original council record ↗

Application progress

✓

Received

8 May 2026

✓

Consultation

18 May 2026

Decision

Awaiting decision

This application is under consideration - no decision has been issued yet.

Documents 66

Statements & assessments 5

PDF ADDENDUM DESIGN AND ACCESS STATEMENT (1) Design and Access Statement · 8 May 2026 View ↗ PDF ADDENDUM HERITAGE IMPACT ASSESSMENT (1) Heritage Statement · 8 May 2026 View ↗ PDF VICTORY HOUSE - NOISE IMPACT ASSESSMENT Noise impact assessment · 8 May 2026 View ↗ PDF HERITAGE IMPACT ASSESSMENT - DATED JANUARY 2025 Heritage Statement · 8 May 2026 View ↗ PDF VICTORY HOUSE - DESIGN AND ACCESS STATEMENT Design and Access Statement · 8 May 2026 View ↗

Plans & drawings 51

Application forms 1

PDF APPLICATION FORM REDACTED Application Form · 8 May 2026 View ↗

Consultation & comments 1

PDF NEIGHBOUR NOTIFICATION LETTER (21D) Background Papers · 18 May 2026 View ↗

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Important details

Council: Westminster
Application type: Full Planning Permission Application
Postcode: W1B 4EZ
Received: 8 May 2026
Validated: 8 May 2026
Ward: West End
Case officer: Track to view
Target decision: 3 Jul 2026
Applicant: Track to view
Agent: Newmark

Consultation & key dates

Alt. reference: PP-14903138
Site notice: 18 May 2026
Env. assessment: No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025

External alterations to Swallow Street, including the removal of an entrance to reinstate…

25/01177/LBC 20 Feb 2025

2025

External alterations to Swallow Street, including the removal of an entrance to reinstate…

25/01176/FULL 20 Feb 2025

Within ~100m

Nearby activity

2025

Airwork House 35 Piccadilly London

Display of non illuminated hoarding wrap measuring 2.44m x 14.67m, 2.44m x 6.72m to 33-35…

25/08169/ADV 10 Nov 2025

2025 Approved

30 Sackville Street London W1S 3DY

Demolition of the roof and its reconstruction to the same external profile and finished a…

25/06078/LBC 5 Nov 2025

2025

100 Regent Street London W1B 5SR

Display of one externally illuminated projecting sign measuring 0.45m x 0.65m, one non il…

25/07793/ADV 28 Oct 2025

2025 Approved

83 - 85 Regent Street London W1B 4EN

Display of non-illuminated flag sign measuring 2.49m x 1.32m [SPLIT DECISSION WITH 25/064…

25/07331/ADV 14 Oct 2025

2025

Ground Floor 11 - 15 Swallow Street London W1B 4DG

Continued use of the public highway for the placing of 21 tables, 42 chairs, 4 parasols…

25/07327/TCH 9 Oct 2025

2025 Approved

30 Sackville Street London W1S 3DY

Removal of existing third floor plant enclosure and five air conditioning units on the ro…

25/05590/LBC 6 Oct 2025

2025 Approved

30 Sackville Street London W1S 3DY

Removal of existing third floor plant enclosure and five air conditioning units on the ro…

25/05589/FULL 6 Oct 2025

2025

Venture House 27 - 29 Glasshouse Street London W1B 5DF

Display of printed scaffold building wrap along Regent Street façade, measuring 41m (widt…

25/06861/ADV 24 Sep 2025

2025

Venture House 27 - 29 Glasshouse Street London W1B 5DF

Display of two externally illuminated Inset Advertisement Boards measuring 5.5m x 9.3m.

25/06862/ADV 24 Sep 2025

2025 Approved

Venture House 27 - 29 Glasshouse Street London W1B 5DF

Display of non illuminated hoarding measuring 40.915m x 2.440m on Regent street and non i…

25/06134/ADV 18 Sep 2025

2025 Approved

Vigo Street London

Display of non illuminated hoarding with graphic content on all three main elevations mea…

25/05931/ADV 12 Sep 2025

2025

83 - 85 Regent Street London W1B 4EN

Installation of flag pole and flag on front elevation (Linked 25/06453/ADV)

25/06435/LBC 9 Sep 2025

2025 Approved

78 Regent Street London W1B 5RL

Shopfront alterations at ground floor level to the existing retail unit including the cut…

25/03782/LBC 14 Aug 2025

2025 Approved

78 Regent Street London W1B 5RL

Shopfront alterations at ground floor level to the existing retail unit including the cut…

25/03781/FULL 14 Aug 2025

2025 Approved

83 - 85 Regent Street London W1B 4EN

Internal fit-out of existing retail unit, including removal of existing windows; New part…

25/03845/LBC 31 Jul 2025

2025 Approved

83 - 85 Regent Street London W1B 4EN

Internal fit-out of existing retail unit, including removal of existing windows; New part…

25/03844/FULL 31 Jul 2025

2025 Approved

Venture House 27 - 29 Glasshouse Street London W1B 5DF

Replacement of the existing steel windows with a new bespoke heritage style window system…

25/03849/LBC 29 Jul 2025

2025 Approved

Venture House 27 - 29 Glasshouse Street London W1B 5DF

Replacement of the existing steel windows with a new bespoke windows including associated…

25/03848/FULL 29 Jul 2025

2025 Approved

83 - 85 Regent Street London W1B 4EN

Display of non illuminated hoarding sign measuring 4.1m x 30.2m from 12/01/2026 to 09/03/…

25/04176/ADV 21 Jul 2025

2025 Approved

83 - 85 Regent Street London W1B 4EN

Display of one non illuminated flag measuring 2.45m x 1.5m x 1.584m. [Split decision with…

25/03846/ADV 1 Jul 2025

2022

Le Meridien Hotel 21 Piccadilly London W1J 0BH

Installation of replacement windows at The Dilly Hotel. Linked with 22/04551/LBC

22/04550/FULL 8 Jul 2022

2022 Approved

100 Regent Street London W1B 5SR

Internal fit-out to provide new retail unit and installation of external fascia and hangi…

22/03447/LBC 1 Jul 2022

2022 Approved

Victory House 99-101 Regent Street London W1B 4EZ

Works of repair and restoration to the external facades and roof including stone cleaning…

22/01813/LBC 23 Jun 2022

2022 Approved

73 Piccadilly London W1J 8HS

Display of two internally illuminated (letters only) fascia signs each measuring 0.40m x…

22/03690/ADV 21 Jun 2022

2022 Approved

100 Regent Street London W1B 5SR

Use of first floor as an office (Class Eg).

22/01653/CLOPUD 21 Jun 2022

Westminster

Planning Authority Score

3.7/10

Below average

#209 of 292 councils

Relevant to this application:

Householder decisions

Westminster is slower than most councils at deciding householder applications, ranking #227 out of 292. Only 27% of applications have the time limit extended, well below the 40% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 79% approved vs 90% nationally.

One of the strictest councils

only 79% approved vs 90% nationally

These figures are council-wide context, not a prediction for this application. View full council performance

Westminster decision performance

Based on MHCLG data, 2025

86%

Overall approval rate

Below avg (87%) #200 of 292

79%

Householder approved

Below avg (90%) #279 of 292

53%

Decided in 8 weeks

Below avg (64%) #227 of 292

27%

Extended time limit

Below avg (40%) #43 of 292

86%

Minor dwellings approved

14 decided (1-9 homes)

67%

Major dwellings approved

3 decided (10+ homes)

86%

Change of use approved

140 decided

4,828

Total decisions

669 refused in 2025

Victory House 99 - 101 Regent Street London W1B 4EZ Data via plota.co.uk

Proposal

Application progress

Documents 66

Statements & assessments 5

Plans & drawings 51

Application forms 1

Consultation & comments 1

Other documents 8

Other new applications on this street

Nearby new applications

Important details

Consultation & key dates

Previous applications at this address

Nearby activity